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Advertising / Marketing

Releases published in the last 30 days.

Page 4 of 5

GroupM predicts rise in U.K. ad spending
12/2/2014 8:56:36 AM
Advertising spending in measured media in the U.K. is expected to show a 6.3 percent increase this year, the fastest growth of any major, mature consumer economy, and well ahead of the 4 percent global ad investment growth GroupM predicts for 2014. The report, “This Year, Next Year: U.K. Media and Marketing Forecasts,” details measured ad spending in the U.K. is expected to …
PepsiCo’s Doritos Brand Announces Crash The Super Bowl Semifinalist Ads In The Running For $1 Million Contest Grand Prize And Universal Pictures Dream Job
12/1/2014 4:11:33 PM
PepsiCo’s Doritos brand today unveiled a list of 29 semifinalist consumer-created Doritos ads in this year’s "Crash the Super Bowl" contest, spotlighting global talent from seven different countries. These top contenders were selected from nearly 4,900 ads submitted from 29 countries around the world. Since mid-September, fans have been sharing their love of Doritos tortilla …
Ogilvy Hong Kong celebrates successes at the Kam Fan Awards
Ogilvy Hong Kong celebrates successes at the Kam Fan Awards
12/1/2014 3:57:32 PM
Ogilvy & Mather Hong Kong collected 15 awards at the prestigious Kam Fan Awards organised by the Association of Accredited Advertising Agencies of Hong Kong (HK4A). The agency had a number of successes including one Gold, two Silver and 12 Bronze trophies recognizing work for Orbis ‘Don’t Look Away’, Orbis ‘Trade Away Darkness’, Faber Castells ‘Just Add Water’ campaign, …
Using Social Media For Large Behavioral Studies Is Fast and Cheap, But Fraught With Biases and Distortion
12/1/2014 12:58:06 PM
The rise of social media has seemed like a bonanza for behavioral scientists, who have eagerly tapped the social nets to quickly and cheaply gather huge amounts of data about what people are thinking and doing. But computer scientists at Carnegie Mellon University and McGill University warn that those massive datasets may be misleading. In a commentary published in the Nov. …
Bing shares the top searches of 2014
12/1/2014 9:39:31 AM
2014 was a year full of celebrity stargazing, sports spectating and high-end designers according to Bing search data. As we look back at the billions of searches conducted on Bing this year, we get a unique, behind-the-scenes look at the people, moments and events captivating people’s attention in 2014. The complete list of Bing Search Trends is available at …
“A Beautiful Life with No Excuses: The Power of One Human Being” – Free tomorrow on Amazon for five days only
11/30/2014 6:00:00 AM
Maria Mantovano’s, A Beautiful Life with No Excuses is so compelling, so unbelievable and so heart wrenching that you as the reader will be astonished as tears fill your eyes when you see the Power of this one Human Being. Raymond’s story was written to benefit the lives of hundreds and thousands people who have felt loss. It’s a story for any parent who has lost a child …
Powers Marketing Group Offers Live Call Transfer Marketing and Leads
11/29/2014 9:12:02 AM
Powers Marketing Group is proud to announce that it is now offering live call transfer sales leads for professionals working in the solar energy industry.  Powers Marketing Group has worked hard for years to establish a reputation as one of the very best marketing help as well as sales lead generation companies around and prides itself on a long list of happy clients.  With …
Macys.Com Kicks Off Cyber Monday Spectacular
11/28/2014 9:15:41 AM
Whether via desktop, mobile or tablet this year, customers will find amazing discounts at macys.com for Cyber Monday, beginning with a preview on Sunday, Nov. 30 and continuing Monday, Dec. 1. Customers will find incredible deals on thousands of items including the hottest clothing and accessories, fine and fashion jewelry, cosmetics, kitchen essentials, bedding and much more. …
World’s Largest Online Creative Community Hits Milestone 4 Million Members and 500,000 Free Video & Photo Templates
World’s Largest Online Creative Community Hits Milestone 4 Million Members and 500,000 Free Video & Photo Templates
11/28/2014 9:04:31 AM
CyberLink Corp. (5203.TW), the world’s leading consumer multimedia software company, today announced that its online creative community, DirectorZone , had reached two major milestones—four million community members and more than half a million free video and photo templates and effects. DirectorZone is a pioneering service for video enthusiasts, designed to provide …
Xaxis names Mickey Zhang as Managing Director, China
Xaxis names Mickey Zhang as Managing Director, China
11/27/2014 11:25:43 AM
Xaxis, the world’s largest programmatic media and technology platform, announced today it has appointed Mickey Zhang as managing director for China. With more than 10 years of digital advertising experience on both the agency and publisher sides, Zhang brings deep expertise in the China ad market to the role where she will be responsible for leading Xaxis operations throughout …
Gartner positions Telefónica as a visionary in Gartner Magic Quadrant for managed mobility services
11/27/2014 11:11:57 AM
Telefonica , a leading provider of integrated communication solutions, has announced it has been positioned by Gartner, Inc. in the “Visionaries” quadrant of the Magic Quadrant for Managed Mobility Services.  The report defines “Visionaries” as having “an innovative and disruptive view of mobility and its effect on the enterprise; however, their service capabilities are …
HHS announces partnerships to promote Health Insurance Marketplace starting on busiest shopping weekend of the year
11/26/2014 3:29:48 PM
The U.S. Department of Health and Human Services (HHS) today announced partnerships with Westfield Shopping Centers, The National Community Pharmacists Association and XO Group Inc., parent company of The Knot, The Nest and The Bump, to promote the Health Insurance Marketplace in conjunction with Black Friday, Small Business Saturday and Cyber Monday. The partners will …
Patrick Dempsey contests World Endurance Championship with Porsche
Patrick Dempsey contests World Endurance Championship with Porsche
11/26/2014 3:25:22 PM
Patrick Dempsey will tackle the 2015 motorsport season at the wheel of a Porsche 911 RSR in the Sports Car World Endurance Championship WEC, including the world famous Le Mans 24-hour race. The American actor and race driver, who thrills fans all over the world in his role as “McDreamy” in the medical drama “Grey’s Anatomy”, has been following his passion for racing since 2013 …
Holiday shopping lists growing in 2014, SAS reveals
Holiday shopping lists growing in 2014, SAS reveals
11/26/2014 10:58:46 AM
SAS discovered that more than a third of holiday shoppers have longer shopping lists this year than in 2013. More than half of holiday shoppers are buying the same amount as last year, while only 10 percent were cutting back. What’s more, business analytics leader SAS’ survey of 2,007 consumers found they plan to spend approximately $115 per family member, $57 per friend, and …
Macy’s Reveals A Black Friday Giveaway With A Million Dollars In Prizes
11/26/2014 10:52:31 AM
Shoppers will have even more reasons to be excited during Macy’s Black Friday Giveaway with a Million Dollars in Prizes in stores nationwide during doorbuster hours. Beginning at 6 p.m. local time on Thanksgiving Day, customers can shop the greatest deals of the weekend (all Black Friday specials were revealed today on macys.com/blackfriday), plus have a chance to win big, …
GMC Canyon Hauls for the Holidays
11/26/2014 10:49:39 AM
Among the elaborate floats, marching performers and six-story-tall balloons, the 2015 GMC Canyon will have a presence tomorrow in the 88th Macy’s Thanksgiving Day Parade®. The all-new, premium midsize truck will be one of 55 GMC vehicles towing floats along the 2.5 mile route, which winds along the west and south edges of Central Park and down Sixth Avenue. GMC has towed the …
Pepsi Launches Search For Most Hyped Hometown In America
11/26/2014 10:40:50 AM
Today, football fans have one more thing to be thankful for – there are only 65 more days until Super Bowl XLIX and the much anticipated Pepsi Super Bowl XLIX Halftime Show. Global superstar Katy Perry is on tap to headline this year’s highly anticipated halftime show. To help harness the excitement of the Pepsi Super Bowl Halftime Show in the countdown to Super Bowl XLIX, …
Verizon Enterprise Solutions Unveils Retail Index
11/26/2014 9:46:49 AM
The official start to the U.S. holiday shopping season is here, and to help put things into perspective, Verizon Enterprise Solutions is launching the Verizon Retail Index .   Designed to identify online traffic patterns in the United States that Verizon attributes to consumer retail shopping activity, the Verizon Retail Index will measure average daily traffic and peak …
“AdWords: Marketing That Pays” - Free For Two More Days
11/26/2014 6:00:00 AM
The constantly changing atmosphere of AdWords is clearly explained in David Rothwell’s new book AdWords: Marketing that Pays . The marketing world is all about results: how much return can you get on your investment? AdWords can be an incredibly effective tool in your marketing strategy.   This book will teach you why AdWords always works, and how to “follow the money” to …
Nissan to Co-Host the 15th National Wheelchair Marathon ‘NISSAN Cup Oppama Championship 2014’ in Yokosuka
11/25/2014 6:18:44 PM
Nissan Motor Co., Ltd. will sponsor the 15th National Wheelchair Marathon, the "NISSAN Cup Oppama Championship 2014," acting as the co-host with several other local organizations. The special marathon will take place in the area surrounding Nissan’s Oppama Plant in Yokosuka City, Kanagawa Prefecture, on December 5. Marking its 15th year, the three-day event has contributed to …