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App Marketing and Monetization - The Hot Topic At VentureBeat’s Second Consecutive Sold-Out MobileBeat Event


Best Startups and Leading Execs from the Global Mobile Business Shared Views and App Marketing Secrets

(San Francisco - July 17, 2009) - Yesterday VentureBeat, the leading news source on tech business and venture capital in Silicon Valley and beyond, held its second annual MobileBeat conference in downtown San Francisco. The app was king at the sold out conference, which attracted top executives from Google, Facebook, Microsoft, Nokia, CBS Mobile to name a few, as well as representatives from some of the top venture capital firms in the country. In addition, 14 startups competed for the MobileBeat Tesla Award in the mobile services and mobile apps categories.

This year’s MobileBeat theme was “It’s The Apps, Stupid,” where discussion of exciting opportunities in the nascent and expanding mobile application market ruled the day.

“The mobile app space has been around for years,” said Anthony Ha, a reporter for VentureBeat. “It took Apple’s App Store to ignite general consumers’ passion for the mobile app. When it became easy and fun to download mobile apps, a revolution occurred and companies like RIM and Nokia followed suit.”

Not a Consensus

Still, not everyone was sold on the power of the app. During the morning’s keynote entitled “The Recipe for a Winning Mobile Platform,” Vic Gundotra, Vice President of Engineering at Google, said that with more and more advanced mobile browsers, a winning platform has begun to emerge.

“Many applications can be delivered across the browser,” said Gundotra. “We believe that the Web has won"

Top Startups
Fourteen startups, divided evenly between the mobile services and mobile applications categories presented to the MobileBeat audience and a panel of judges.

AppStoreHQ and IQ Engines won the Judges’ Choice in the mobile services and mobile applications categories, respectively while startups Touchnote and Aloqa won in the People’s Choice category in mobile services and mobile applications, respectively. All four winning companies were presented the MobileBeat Tesla Award by VentureBeat founder and Editor-In-Chief Matt Marshall.

MobileBeat 2009 was co-hosted by VentureBeat and Qualcomm with Platinum and Gold Sponsors Velti, AdMob, GetJar and Symbian. Silver and Event Sponsors included beamMe, Sun Microsystems, Cc:Betty, Greystripe, Mozes, Nvidia, Quattro Wireless, Social Gaming Network and UK Trade & Investment.

For a complete list of speakers and the agenda, please visit


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