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THINK Subscription Launches THINK ASP


THINK Subscription Extends Market Leadership With NEW ASP Solution

PROVO, Utah, February 20, 2006 - THINK Subscription, the leading provider of subscription management and fulfillment software for physical and digital content and goods, is proud to announce the availability of THINK ASP. Built on the foundation of THINK’s industry leading platform, THINK Enterprise, THINK ASP will deliver subscription management service in an on-demand model. Continuing in THINK’s tradition of providing physical and digital functionality in a single solution, THINK ASP provides the tools companies need to successfully manage any subscription based business.
“THINK ASP is a great achievement for THINK Subscription as it expands our capabilities to deliver our world class solution beyond a traditional licensed software model,” said Robb Taylor, CEO, THINK Subscription. “THINK Subscription is dedicated to offering leading edge solutions, and THINK ASP now enables us to provide our customers the most appropriate delivery model based on their business needs.”
Unrivaled Benefits
The premier ASP subscription management solution, THINK ASP provides unparalleled scalability, a variety of ways to monetize content, and is Internet enabled for simple web integration. Using THINK ASP, customers can respond to market dynamics effectively, leverage first mover advantages, realize revenues without waiting for internal development reports, and have the confidence that revenue recognition will not become a corporate landmine.
The most robust and flexible application service solution available, THINK ASP is easily tailored to meet the specific needs of each business. With the capability to manage both physical and digital goods sold by time, issue, usage, or any combination of these, subscription based business possibilities are endless. Traditional publishers, software vendors, service providers, online game companies, and music vendors are just a few of the many industries in which THINK ASP helps businesses control and increase recurring revenue streams.

THINK ASP specifically manages ten key areas of the subscription process including:
• Revenue Recognition
• Offers & Promotions
• Billing & Payments
• Reporting
• Affiliate Commissions
• Inventory & Fulfillment
• Orders & Renewals
• Subscriber Service & Support
• Promotion Tracking
• Customer Demographics
With top customers like Rand McNally, North America’s largest publisher of road atlases and maps, and, the world’s largest independent food site, to first use Think ASP, the value of THINK Subscription’s ASP solution is unmistakable. Few companies have more experience or a stronger track record of successful online solutions involving the sale of content and services by subscription than THINK Subscription.
About THINK Subscription
THINK Subscription is a leading provider of subscription management and fulfillment software to publishers, online service providers, and new media vendors. It is the transaction engine, the marketing and promotions system, and the business intelligence repository for its customers. THINK Subscription supports some of the world’s best-known subscription based businesses including Disney, Dow Jones Europe, Rand McNally and MacMillan Publishers Ltd. Additional information about THINK Subscription is available at


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