Public Relations Firm Offers Solutions to Environmental Associations

Cochrane & Associates provides industry specific public relations experience to associations during challenging economic times.

Few industries have escaped the recent economic crunch and the business of running an environmental industry association is no exception. While some associations have been able to continue to grow during these challenging times most have either seen memberships plateau or even decline.

Since trade organizations and associations are the voice for an industry any decline in their membership can decrease their effectiveness in educating the public and influencing policy. Memberships and conferences are also the main sources of income to run an association so again a drop in membership can hurt the organizations ability to carry out its goals.

Cochrane & Associates, LLC, the environmental and indoor air quality (IAQ) industries’ only dedicated marketing, public relations and business development consulting firm has been working with environmental trade associations since its inception. Working diligently to enhance the public image of an industry and educating the public is a core strength of the specialized public relations company.

“Associations need to be proactive during these difficult economic times,” reported Paul Cochrane, President of Cochrane and Associates. “As association members struggle with the economy the role of the associations becomes even more critical to support those very members who face challenges,” he continued.

Many industry professionals know Mr. Cochrane from his many years as Vice President of Business Development for Aerotech Laboratories. At Aerotech Laboratories he helped grow what was at the time a small regional laboratory with 10 employees to well over 300 in less than 4 years.

Industry professionals and associations can learn more about marketing their IAQ and environmental businesses by visiting www.cochraneassoc.com or contacting the company directly at 602-510-3179 or info@cochraneassoc.com.

About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry.

Contact Information

Paul Cochrane

President

Cochrane & Associates, LLC

Contact via E-mail