AOL Sites Expand Audience Reach in May
AOL.com Up 23% in Unique Visitors
New York, NY . AOLs MediaGlow sites continued to expand their year-over-year consumer reach in May, with unique visitors climbing 5% to reach an all-time high 76.3 million, according to May 2009 comScore Media Metrix data. MediaGlow, http://www.mediaglow.com, is AOLs publishing unit. AOL also expanded internationally in May, launching a revamped AOL homepage, http://www.aol.co.uk/newhomepage, and ParentDish, http://www.parentdish.co.uk, both in the UK.
We are focused on delivering the most valuable and relevant interactive experiences to consumers on the Web and mobile devices, and reaching an all-time high demonstrates that consumers are clearly responding, said Bill Wilson, President, MediaGlow. From our homepages, to our general interest sites, to our growing stable of very targeted niche sites, our high-quality content is attracting a growing audience of engaged users.
Highlights from May include:
PoliticsDaily, http://www.politicsdaily.com, which focuses on political news and opinion, reached 2.4 million unique visitors in just its first full month, becoming the number one ranked political site.
AOL Living, http://living.aol.com, saw unique visitors climb 5% year-over-year, to reach 17 million. AOL Living includes StyleList, http://www.stylelist.com, ParentDish, http://www.parentdish.com, AOL Health, http://aolhealth.com, AOL Food, http://www.food.aol.com, AOL Home, http://home.aol.com, and Lemondrop, http://www.lemondrop.com, among others.
Unique visitors to the AOL Entertainment network - which includes AOL Music, http://music.aol.com, Moviefone, http://www.moviefone.com, AOL Television, http://television.aol.com, BlackVoices, http://blackvoices.com, Asylum, http://www.asylum.com, Urlesque, http://www.urlesque.com, and others - grew 14% year-over-year, reaching more than 39 million. In May, it launched Where Its At, http://www.whereitsat.com, a site that lets users find iconic pop culture landmarks.
The AOL Technology Network which includes Engadget, http://www.engadget.com, Switched, http://www.switched.com, TUAW (The Unofficial Apple Weblog), http://www.tuaw.com, DownloadSquad, http://www.downloadsquad.com, and others - grew unique visitors by 35% year-over-year.
Many AOL sites continue to appear in the top five in their categories for unique visitors:
#1 Music: Music, http://music.aol.com
#1 Politics: PoliticsDaily, http://www.politicsdaily.com
#2 Television: Television, http://television.aol.com
#2 Maps: MapQuest, http://mapquest.com
#2 IM: AIM, http://www.aim.com
#2 Business-News/Research: Money & Finance, http://money.aol.com
#2 Entertainment-News: TMZ, http://tmz.com
#2 Home: AOL Home, http://home.aol.com
#3 E-mail: AOL E-mail, http://webmail.aol.com
#3 Movies: Moviefone.com, http://moviefone.com
#3 Real Estate: Real Estate, http://realestate.aol.com
#3 Lifestyles: AOL Living, http://living.aol.com
#4 Autos: AOL Autos, http://autos.aol.com
#4 Food: Food, http://food.aol.com
#4 News: News, http://news.aol.com
#4 Radio: Radio, http://aolradio.com
#4 Greetings: Greetings, http://greetings.aol.com
#5 Health: Health, http://aolhealth.com
#5 Search: Search Network, http://search.aol.com
#5 Local: AOL Local, http://cityguide.aol.com
The following MediaGlow sites also rank in the top five in their AOL custom-built categories for unique visitors, according to May 2009 comScore Media Metrix data:
#1 African American: BlackVoices, http://blackvoices.com
#1 Country Music Site: TheBoot, http://theboot.com
#1 Hip-Hop Music: TheBoomBox, http://theboombox.com
#1 Men: Asylum, http://asylum.com
#1 Pets: PawNation, http://www.pawnation.com
#1 Style: StyleList, http://stylelist.com
#1 Womens Blogs: Lemondrop, http://www.lemondrop.com
#1 Rock Music Site: Spinner, http://www.spinner.com
#2 Video Search: Truveo, http://www.truveo.com
#3 Horoscopes: Horoscopes, http://horoscopes.aol.com
#3 Latino: Latino, http://latino.aol.com
#4 Web Culture: Urlesque, http://www.urlesque.com
#4 Homepages: AOL Homepages, http://www.aol.com
NOTE: All data are from the May 2009 comScore Media Metrix report. MediaGlows overall unique visitor count is based on a custom comScore list based on AOLs Content, Homepages and Commerce/Marketplace categories. The AOL Entertainment network is a custom-built category.
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