Skullcandy Launches Mic’d Line of Headphone Products at AT&T Stores
LOS ANGELES - June 15, 2009 - Skullcandy announced today that it will team up with AT&T* to bring the popular youth action sports electronics line into the wireless world with an exclusive launch in more than 130 AT&T stores in the Greater Los Angeles area. The collaboration will include three styles of mic’d earbuds; products specifically formatted for phones sold at company owned AT&T retail stores.
AT&T will be the first carrier to translate the energy of action sports culture into the mainstream wireless market, launching initially in the Greater Los Angeles area market which spans from San Luis Obispo to Dana Point and Bakersfield to Palm Springs.
Skullcandy fans can now go to various Greater Los Angeles area AT&T stores to pick up the Ink’d, Full Metal Jacket and other ear buds compatible with several premiere devices offered by AT&T. Consumers can bring their Skullcandy style from the slopes and the streets to their everyday wireless device use.
“With AT&T’s cutting edge handsets as well as its open arms to youth culture, we felt it was a perfect arena to launch Skullcandy into the wireless market—this is definitely something both AT&T and Skullcandy customers will be super excited to see,” said Jeremy Andrus, Skullcandy’s President.
Beginning June 17th, Skullcandy and its crew will be popping up at stores around the Greater Los Angeles area. Consumers will have the opportunity to check out the products first-hand at AT&T area retail stores.
Skullcandy designs headphones, mp3 player watches, audio accessories and other audio-enabled lifestyle products, such as backpacks with built-in speakers and iPod controls. Skullcandy also collaborates with select brands to integrate its audio technology into products from snow helmets to outerwear, apparel, packs and bags. Skullcandy gear is sold worldwide through top retailers, specialty outlets and can be viewed online at www.skullcandy.com.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
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