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Coremetrics Launches AdTarget Platform and Online Marketing Application to Optimize Display Advertising


Drives Revenue through Fast, Easy Deployment of Targeted Display Ad Campaigns

SAN MATEO, Calif. – Coremetrics, the leader in marketing optimization, today announced the launch of Coremetrics AdTarget™, an industry-leading data syndication platform and online marketing application. The solution enables businesses to easily syndicate information about website visitors to ad solution providers, who can begin serving personalized display ads almost instantaneously. AdTarget directly drives revenue through higher conversion rates and by increasing the likelihood that visitors will return to a site.

In launching AdTarget, Coremetrics has closely partnered with industry-leading ad solution providers such as AudienceScience, ChoiceStream, Dotomi, OpenX, and [X+1], who are now Coremetrics Connect™ certified partners. With a drag and drop, AdTarget clients can leverage their existing Coremetrics analytics tags, syndicating activity data across ad networks, products, and an exchange, eliminating the need to place additional tags on their pages. Moreover, since Coremetrics tags are placed throughout the entire website, clients can define and syndicate highly segmented activities, offering a broader range of behavioral data than available in most ad network tags. Connect certified ad partners can then easily and immediately launch extremely relevant display ad campaigns on behalf of clients.

“Benchmark Brands is very excited about the prospects of Coremetrics AdTarget,” said Alan Beychok, founder and president, Benchmark Brands. “With the ability to extend the reach of our advertising initiatives and to improve our targeting using Coremetrics audience definition tools, we can take the effectiveness of our display ad channel to an entirely new level.”

AdTarget Key Customer Benefits:

* Increases visitor re-acquisition rates with more effective display advertising campaigns fueled by rich website visitor behavior data.
* Increases reach by placing more relevant ads via Coremetrics Connect™ certified AdTarget partners.
* Minimizes marketing costs by not targeting already-registered visitors and increases ad conversion via personalized messages.
* Decreases cost of implementation and time to value by using existing Coremetrics tags and segmentation capabilities.
* Tracks how display ad campaigns drive conversions; optimizes marketing mix with comprehensive multi-channel views.

“Consumers who are bombarded with irrelevant ads not only ignore them, but often walk away with negative feelings about the advertiser. AdTarget puts the right message in front of the right people,” said John Squire, chief strategy officer, Coremetrics. “By taking advantage of AdTarget’s sophisticated filters and segments, customers can optimize ad relevancy by defining specific audience segments using detailed visitor activity data. This solution will dramatically accelerate the use of targeted display advertising across the Coremetrics client base.”


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