HP Expands Global Software Partner Program with Flexible Licensing Options

HP today announced the expansion of its global software partner program to provide greater flexibility of licensing for select HP software portfolios, enabling customers to lower costs by using the software delivery model that best meets their business needs.

The new HP Software and Solutions Managed Service Provider Program and HP Software and Solutions Project-based Partner Program enable partners to address new market opportunities with a broad choice of licensing options. Partners can enter the rapidly growing managed service and outsourcing markets with HP’s industry-leading Business Technology Optimization and Information Management software.

Partners can offer their own branded and hosted application security managed service or project-based application performance validation service based on HP offerings. This expansion complements the recently announced HP Software-as-a-Service (SaaS) partner program that allows partners to resell offerings from the HP SaaS portfolio along with specialized value-added services based on their areas of expertise.

”Taking advantage of the growing market for software-as-a-service solutions will require fundamental changes in partner delivery models,” said Darren Bibby, program director, Software Channels Research, IDC. “Giving partners access to a broad portfolio of products with a wide range of licensing options provides the kind of flexibility that partners need to maximize these new opportunities.”

Program enables partners’ managed services offerings

The Managed Service Provider program helps partners offer managed services based HP Business Technology Optimization and HP Information Management software with a broad selection of licensing models. Licensing options include:

* Multitenant: Lets partners provide services to support multiple end-users through a single technology configuration. It helps create a repeatable solution with lower administration costs.
* Utility and subscription: Help partners align services revenues to expenses through incremental billing. Flexibility in procurement terms enables partners to increase or decrease software usage based on the customer’s software consumption.
* Dedicated perpetual: Offers perpetual licenses to partners who provide services to a single dedicated end-user. This model allows partners to capitalize the purchase, which reduces administration costs and improves return on investment.

“Customers can do more with flat or shrinking IT budgets when they have a choice of procurement models for software and services,” said Brad Kern, vice president, Worldwide Alliances, Software and Solutions, HP. “With a wide range of partner programs to meet nearly any business model, HP is helping its partners deliver cost-effective solutions that meet customers’ budget requirements.”

Term-based licensing enables shorter-term service offerings

HP Software and Solutions Project-based Partner Program offers partners term-based software licensing for select products from the HP Business Technology Optimization software portfolio. Using products on a per-project basis to deliver shorter-term service offerings enables partners to lower costs for their customers by offering the exact services their customers need.

Campaign syndication program enhances partners’ marketing efforts

In addition, the new HP Campaign Syndication Program assists HP Software Business Partners in generating new opportunities. This program provides a complete online toolset that allows partners to grab “ready-made” marketing materials directly from HP. Partners can personalize the materials to include their own unique offerings and post them on their own websites. Additionally, partners can develop multitouch marketing campaigns and track effectiveness with in-depth reporting capabilities.

HP Software and Solutions Partner Program reaction

“With HP’s new project-based licensing model, we can now deliver the VIP Velocity Program, a new services offering built around HP LoadRunner software,” said Dan Delano, director of Delivery at Visionary Integration Professionals, a global technology and outsourcing firm. “We expect to see an immediate competitive advantage and unlock new market opportunities with our affordable, fixed-price plan for customers seeking project-based access to performance engineering services.”

“With HP’s new syndication service, we can take entire marketing programs from HP, personalize them and then run them,” said Debbie Jolicoeur, vice president of Marketing at International Integrated Solutions Ltd., an HP platinum partner. “We can focus less on creation and more on execution. The enhanced reporting that comes with the service enables us to quickly know which programs are most effective.”