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Will Gmail Magic Inbox be as efficient as SenderOK?


SenderOK, a startup with a plugin known for providing email users with a smart algorithm for sorting and prioritizing email, has just come out with a new version of the software that works with the major webmail services like Gmail, Hotmail/Live and Yahoo!Mail without the user having to have Microsoft Outlook installed.

Coincidental with this announcement, technology bloggers such as TechCrunch started discussions on May 21st about a possible upcoming Google Gmail update with a feature called Magic Inbox (and/or Icebox Inbox). This feature would supposedly do some of what the email add-on SenderOK ( already does, namely prioritize emails from senders whom the user knows and tends to respond to.

The question is: Will Google – like SenderOK - give priority to some senders who haven’t emailed before and who are not yet in the receiver’s address book?

Will Google – like SenderOK - show the sender’s photo business card when the sender is not a Gmail customer – most businesses do not send Gmail.

SenderOK uses a smart algorithm to sort email according to the user’s past behavior and sender importance. It analyzes not only direct contacts, but contacts’ contacts regardless of where it has found such a contact – in Gmail, Outlook, Yahoo or HotMail/Live. It also associates several email accounts with one person, in this way making the sorting much more accurate.

SenderOK’s window, which displays unread important messages by each of the user’s email accounts, is a unique feature.

SenderOK is conscious of its role in attacking the email overload problem that has become one of the most serious of business and social challenges. In search of a solution to information overload, key IT players such as Microsoft (MSFT), IBM (IBM), Intel (INTC), Xerox (XRX), Symantec (SYMC), Google (GOOG) and Basex created the Information Overload Research Group (IORG) in June 2008.

Will Gmail’s allegedly upcoming social filter cause a revolution in email behavior? Time will tell, but SenderOK already has the above functionality and more.

About the Company: SenderOK ( was founded by the same experienced management team, well-known among Americans, who made Web CEO,, the most popular website marketing and management software in the world. SenderOK has six US patents pending so far.


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