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LG Electronics Signs Licensing Agreements With Adobe for Flash Technology


Leading Consumer Electronics Company to Integrate Flash Across Mobile Handsets and Digital Appliances

SAN JOSE, Calif. — Feb. 13, 2006 — Adobe Systems Incorporated (Nasdaq: ADBE) and LG Electronics today announced the signing of licensing agreements for Macromedia® Flash® technology. The agreements cover
Flash Lite™ and Flash Player SDK (Software Development Kit), helping ensure that LG Electronics can deliver Flash technology-enabled user interfaces, content and applications across a wide range of mobile devices and consumer electronics products.

“LG Electronics is a world-class consumer electronics company that is creating some outstanding products, for the home and our connected mobile world,” said Al Ramadan, senior vice president of Mobile and Device Solutions at Adobe. “Flash technology can help LG Electronics to further differentiate its products, in a market where engaging user interfaces and compelling content are just as important to consumers as the industrial design of the products themselves.”

“Our relationship with Adobe extends our ability to deliver products that, more than ever, stand out from the crowd,” said Skott Ahn, executive vice-president at LG Electronics. “In highly competitive markets such as mobile, it’s important that our products get to market as quickly as possible and have interfaces and content relevant to specific audiences - be it a teenager in Seoul or a business professional in London.”

LG Electronics will be using Flash to generate interactive graphic user interfaces and Flash applications on a range of digital devices, including MP3 players and mobile handsets. With the introduction of Flash technology, LG Electronics expects to cut development costs, differentiate its products and quickly build applications to meet diverse consumer demands across geographies and demographic segments. The first LG Electronics mobile handsets that integrate Flash technology are expected to ship in April.

Flash technology enables OEMs, consumer electronics device manufacturers and operators to provide rich, customizable user interfaces, while delivering more consistent consumer experiences across devices, operating systems, processors and screen sizes. By leveraging the Flash ecosystem — which includes the Flash authoring tool, Flash Lite player runtime and an established community of more than one million designers and developers — Flash Lite can reduce deployment costs and deliver content and interfaces three to five times faster than competing solutions. Today more than 65 million Flash technology-enabled mobile phones and consumer electronics devices, including televisions, media players, set-top boxes, digital billboards, cameras, educational toys, car navigation systems and more, have shipped worldwide.

For more information on Flash for mobile and consumer products, visit .
About LG Electronics, Inc.

LG Electronics, Inc., (KSE: 06657.KS) is the world’s major force and technology innovator in electronics, information and communications products. The company has more than 70,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world’s largest producer of CDMA handsets, DVD players, optical storage devices, air conditioners, canister vacuum cleaners and micro ovens. With total revenue of more than USD 35 billion (non-consolidated), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media. For more information please visit .

LG Electronics Mobile Communications Company is the world’s leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit .
About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit .


© 2006 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Macromedia and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.


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