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Hype, Haters or Holistic - You Be the Judge


NEW YORK , NY - May 18, 2009 -“There has been a lot of trash talking as of late about which brand is “real” and which is “not so real”. First let me say, both brands are incredibly good brands. Yes, the Carol’s Daughter product tends to separate after a while, can have a not so pleasant smell if you don’t use it all right away, and is a lot more expensive than ceXpress. I like ceXpress because it’s a good value, it’s in my neighborhood Walmart and it works!”, states Kelly Sykes of Black Beauty Xpert.

Kelly goes on to state: “Here’s the real point of distinction: women are looking for gentle ways to manage their natural and or transitioning hair from an ingredient standpoint and in dollars and cents. It’s great for women like me transitioning out of a relaxer. Get the 411 straight from the horses mouth at

About ceXpress Soy Straightener

ceXpress Soy Straightening System: Maintain more of your natural hair texture and the versatility of wearing straight or curly styles with the revolutionary Soy. Designed for the woman desiring to rock her ‘fro one day and sport straight more manageable hair the next. The unique Soy formulation of ceXpress straightening system is designed to make your natural hair a little more manageable, to give the natural curl pattern of your hair a little more ease when combing and the ability to wear straight styles when heat (Flat irons, curling irons, dryer) is applied. It is NOT designed to get your hair bone strait. Its earth green color and odorless delivery belies the gentleness of this revolutionary product…” as reported at

“You try it for yourself and judge. Enough of this east-coast, west-coast thing…or in this case east-coast, east-coast thing” states Ms. Sykes, Independent Consultant - African-American Hair Care Products.



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