MarketWatch Unveils Significant Redesign Showcasing Powerful New Content, Investor Tools, Ad Unit
NEW YORK . — MarketWatch.com today unveiled a significant redesign showcasing the breadth and depth of its original content -- including breaking news, features and columns -- as well as market data and valuable tools, all produced to facilitate the site’s core mission to serve investors. MarketWatch is part of The Wall Street Journal Digital Network, which includes WSJ.com, Barrons.com and AllThingsD.com.
Overall enhancements include new design and navigation, expanded content and features and better surfacing of the site’s leading personalities and columns. Users who interact with the site beyond the home page will now have two original new tools go with them -- the “Terminal Header” at the top of every page, and the “Dock,” a tool bar that floats at the fold of every page on every computer. These tools give on demand quotes, news and customized data and charting wherever the user is on the site. In addition, MarketWatch has also introduced a new “Kiosk” advertising unit, which offers a blend of content and advertising delivered dynamically in a rotator format.
“At a time of financial crisis, more users are turning to MarketWatch for its accuracy, integrity and intelligence, all of which have been in short supply elsewhere on the internet,” said Robert Thomson, editor-in-chief of Dow Jones & Company and managing editor of The Wall Street Journal, who also oversees MarketWatch. “The new site provides a trader-like experience for investors who are tracking the market day-by-day and minute-by-minute. One of the lessons of the crisis is that individuals need to take more responsibility for their personal finances and the redesigned MarketWatch provides them with the tools to do just that.”
“We believe investors and advertisers of all types will embrace the new, faster MarketWatch -- the new site offers leading-edge Web tools created to deliver news, content, data and ads in an entirely new way,” said Gordon McLeod, president of The Wall Street Journal Digital Network. “And the new Kiosk ad unit atop every page continues MarketWatch’s history of advertising innovation that began with the creation of the intro message, now an industry standard.”
In conjunction with the redesign, MarketWatch.com has also launched a three-part editorial series on executive compensation entitled Pay Dirt (http://www.marketwatch.com/special-reports/pay-dirt). In addition to the Terminal Header and the Dock, other elements of the redesign include:
* Streaming Real-Time Updates: Breaking news and analysis and market data are pushed directly to the browser similar to professional trading terminals;
* Enhanced Market Charts: The Dow Jones Industrial Average and other major indexes, completely redesigned with a new look and streaming real-time data, including an expandable markets chart on the home page;
* NewsViewer: An interactive tool for following breaking news, sortable by subject and type of news, and viewing summaries with a real-time headline crawl. The headlines include real-time quotes of the companies involved;
* International: More coverage and detail on emerging markets and the key markets in Europe, Asia and Latin America.
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