GE/NBC Universal’s Peacock Equity Fund Invests in EveryZing
Investment targets technology to capitalize on digital media publishing and advertising opportunities
NEW YORK, NY - The Peacock Equity Fund, the joint venture between GE Capital’s Media, Communications & Entertainment business, and NBC Universal, today announced it has joined an $8.25MM investment round for EveryZing, a leading provider of search and publishing technology for online content.
EveryZing’s products address the evolving business needs that stem from the rise of new media consumption to enable its customers – providers of online news, entertainment, sports and business – to improve the search experience, build consumption of their multimedia content and better capitalize on the $20 billion online advertising market.
EveryZing has recently been selected by NBC Universal to deploy its universal search and publishing solutions across NBCU’s Internet properties.
“In this market, media companies are looking for the most cost-effective solutions for their online publishing,” said Tom Byrne, managing director and group head, Peacock Equity Fund. “EveryZing has proven solutions to drive growth of online efforts, making this a very attractive investment opportunity for us.”
“This is an exciting time at EveryZing,” said Tom Wilde, founder and CEO. “With Peacock Equity’s support and NBCU as an important new customer, we are in a great position to build our business in this dynamic and rapidly developing market.”
“We are pleased to be able to support EveryZing as it continues its impressive growth,” said Michael Chen, president and CEO, GE Capital, Media Communications and Entertainment. “Even in this market, we continue to provide capital to companies with compelling business models"
Current and previous Peacock Equity investments include Adify, Bigpoint, Healthline, 4INFO, Trion World Network and Loomia.
About Peacock Equity
Peacock Equity is a $250 million global capital fund co-founded by GE Capital’s Media, Communications & Entertainment business and NBC Universal. Introduced in April 2007, the joint venture focuses on companies developing technologies, platforms or business models that are a strategic fit to NBC Universal and have high growth potential. Peacock Equity’s capital investments include advertising services, digital content and communities, and wireless and international platforms. http://www.PeacockEquity.com
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