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Women’s Active Wear Brand Athleta Joins Gap Inc.’S Online Portfolio


Customers can now shop along with Gap Inc.’s four other brands with one check-out and one flat shipping rate of $7

SAN FRANCISCO - Continuing to expand its product offerings to customers, Gap Inc. today announced that its newest brand, Athleta, is now available through the company’s online platform.

Athleta, a popular women’s sports and active apparel brand, takes its place as the “fifth tab” on the company’s unique Universality online platform, providing a shopping experience that’s simple, easy and convenient. Customers can now shop the Athleta brand alongside Gap, Banana Republic, Old Navy and Piperlime – with one shopping cart and a flat shipping rate of $7.

“Over the past ten years, Athleta has evolved as a premier lifestyle brand with a strong following of loyal customers in the rapidly growing women’s active wear sector,” said Toby Lenk, President, Gap Inc. Direct. “We wanted to make sure we brought Athleta’s authenticity and distinctive appeal to life on our ecommerce platform, and we’re excited to unveil it today to the millions of customers that shop with us online.”

Last year, Gap Inc.’s online net sales reached just over $1 billion. The company continues to improve customers’ shopping experiences through innovative technology improvements, such as Universality, as well as new brand opportunities, like Piperlime and Athleta.

Acquired by Gap Inc. in September of 2008, Athleta offers stylish and functional high-quality apparel for women for a variety of sports, including running, skiing, snowboarding, surfing and yoga. Customers can also continue to make purchases from the brand’s popular catalog.

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit


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