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SELF Magazine Launches the SELF Diet Club, an Online Diet Site; Site Offers Subscribers Customized Meal Planner, Eating and Exercise Logs, Progress Tracker and Much More


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NEW YORK, NY -- Jan. 7, 2005 -- Just in time to save many New Year’s resolutions, SELF magazine launches the brand-new comprehensive diet website SelfDietClub.com. Featuring all the nutritional research and expertise offered in the pages of SELF, the interactive diet site helps users plan meals, track calories and monitor their progress, and also provides constant motivation to stick to their chosen healthy eating regimen. Access to the site is free for SELF subscribers from any PC. Nonsubscribers can purchase a one-year SELF subscription plus access to the SELF Diet Club website for $12.

Among the services on SELF Diet Club: a personalized eating plan based on your goals; access to a 20,000-item food database; use of an interactive eating log that tracks calories, protein and fat grams; and a community of online dieters for swapping advice and support.

Of course, staying fit is an integral part of the regimen as well, and an exercise log shows each participant how much she has burned that day. The weight tracker measures progress with colorful, easy-to-use graphs and charts, providing inspiration to go the distance, whatever the individual goal.

“The SELF Diet Club is a totally customized approach to help women reach their goals,” says Lucy Danziger, editor-in-chief of SELF magazine. “Whether you’re looking to lose weight or simply maintain healthy, balanced eating habits, this site is the most comprehensive way to do it. Any woman who joins the SELF Diet Club will learn to eat healthy for life and will put dieting behind her.”

The launch of the SELF Diet Club coincides with a nutritional feature in the January issue titled “The Write Way to Diet.” It’s actually an “un-diet” plan, offering three easy-to-follow steps to help participants lose without enduring the wholesale food restrictions that many popular diets require.

Both the January in-book diet and the SELF Diet Club are backed by scientific research: Studies show that dieters who logged the food they ate 75 percent of the time lose a significant amount of weight compared with dieters who didn’t write down what they ate.

By helping readers make nutritious choices within a reasonable number of daily calories, SELF’s plan allows women to enjoy their favorite foods while working toward their goal weight and sets them up to be able to maintain that weight over the long term.

For more information, check out the January 2005 issue of SELF, on newsstands through January 24, and log on to .



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