Todobebe and March of Dimes Renew Partnership

Todobebé www.todobebe.com and the March of Dimes www.marchofdimes.com, both leading organizations dedicated to educating parents to help promote healthy families, announced today the renewal of their cross-promotion, multimedia partnership to improve education and care for Hispanic mothers across the country. Following its successful launch last year, the March of Dimes has extended their partnership with Todobebé for 2009 to include celebrity PSAs, video links and promotion of consumer events.

To kick off the renewed relationship, Todobebé produced a special March for Babies® PSA starring Viva la Familia de Todobebé TV co-host, world-famous actress and mother of two, Aracely Arambula http://mi.todobebe.com/aracely-arambula. This partnership also includes the March of Dimes participation in Todobebé’s annual Viva la Familia Fiesta, as well as digital efforts that create live links from their daily blog, blog.nacersano.org, to the video channel on Todobebe.com http://todobebe.com/videos/1/video/87f4ebf29238c.

“This extended partnership with Todobebé provides the March of Dimes with an even wider reach for our Spanish-language educational messages,” said Dr. Jennifer L. Howse, President of the March of Dimes. “It uses an influential media personality and gives us the chance to help more Spanish-speaking moms have stronger, healthier babies.”

Todobebé is also demonstrating its commitment to supporting key March of Dimes initiatives through its multimedia platforms, including the March for Babies event and National Prematurity Month. The March of Dimes will also cross promote Todobebé’s unique properties and content at national Hispanic conventions, such as the League of United Latin American Citizens (LULAC) www.lulac.org and the National Council of La Raza www.nlci.org.

“Our ongoing partnership with the March of Dimes continues to forge the types of relationships Todobebé seeks to create with academic, public health and advocacy organizations to share information of pressing health, mental health and safety issues,” said Cynthia Nelson, Todobebé’s Chief Operating Officer http://www.linkedin.com/in/cynthianelson .


In 2008, this partnership reached more than 170,000 Hispanic families in homes across the nation through Todobebé’s Viva la Familia www.fiesta.todobebe.com event and far exceeded expectations in creating greater awareness and participation from mothers across the country.


About Todobebe, Inc.
Todobebé, Inc is a global media company dedicated to the adventures of parenting. Its core branded properties include “Todobebé” or “All things Baby”, and “Viva La Familia” or “Hooray for Family”, and provide the best in family entertainment and expert advice to millions of Spanish speakers worldwide through national broadcast TV formats, radio content, digital community and content websites, promotions, and licensing. Since its launch in 1999, Todobebé has grown from a trusted source for Spanish-speaking moms planning, expecting, and raising children 0 to 5 years old, to an integrated marketing partner for advertisers seeking efficient, custom marketing programs that build brand loyalty, drive purchases and measure results within an exclusive, entertaining and family-friendly context.

For more information, please visit http://client.todobebe.com/corporate.

About Viva la Familia, Inc.
Todobebé’s Viva La Familia properties include a Viva La Familia branded multi-media promotions platform and the Viva La Familia TV show. The popular family TV show is a one-hour format in which dreams come true, Todobebé comes to the rescue, and children entertainers join in the fun. The 2008 debut episode of the popular weekly TV show on the Univision Network captured the highest national ratings in the time slot among 18 to 34 year olds, beating ABC, FOX, CBS, NBC, ABC. The shows are licensed by Televisa for national broadcast and Pay TV in Mexico. The Viva La Familia multi-media promotions platform offers thousands of moms with young children the unique opportunity to host parties for their friends and families where surprises happen, products are shared, and learning is full of fun. Advertisers participate with sampling, research, and experiential marketing reaching over 100,000 partygoers in homes and millions of media impressions nationwide.

For more information, please visit www.vivalafamilia.com


About the March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit www.marchofdimes.com or www.nacersano.org

Contact Information

Cynthia Nelson

COO

Todobebe

Contact via E-mail