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BASF presents at the in-cosmetics in Munich


* Innovative new beauty and personal care products

Ludwigshafen, Germany - BASF presents its latest innovations for the cosmetics industry at the in-cosmetics, the international exhibition for personal care ingredients in Munich, Germany.

The exhibition, which provides a platform for more than 400 exhibitors from about 40 countries to present their know-how, takes place in Munich from April 21-23. BASF presents its extensive personal care expertise at Booth D 100 with a new look: The new Beauty Care concept represents a synthesis of beauty and care. It reflects inspiration, magic and passion on the one hand, power, reliability and quality on the other.

BASF launches newly developed thickening polymers

The first impression when using hair gels, body creams, or sunscreen lotions plays a decisive role in the overall customer experience. The product’s ease of use and a pleasant consistency are important factors that end user’s value. Controlling the viscosity of a cosmetic product is therefore a key concern during product development. This is where BASF’s newly developed synthetic thickeners can help.

Luvigel® STAR: a polymeric thickener for skin care products

Luvigel STAR is a new polyurethane based rheology modifier that provides high thickening performance, even under challenging conditions. Modern skin and sunscreen formulations contain high amounts of salt resulting from their active ingredients. Whereas most of the commonly available thickeners on the market are not salt stable, Luvigel STAR’s performance remains excellent. Additionally, Luvigel STAR can be employed in a very broad pH range. Its chemical structure insures that the thickener does not react with cationic, anionic or zwitterionic surfactants and emulsifiers and does not require neutralization. A broad range of viscosities can be achieved using Luvigel STAR, thereby allowing formulations from light lotions to thick and rich creams to be easily prepared. These formulations distinguish themselves through a particularly elegant and luxurious skin feel. Finally, Luvigel STAR simplifies the production of cosmetic formulations. Pre-swelling is not required and its liquid form allows it to be added readily at any stage of the production process.

Luvigel® Advanced: a polymeric thickener for hairstyling products

Luvigel Advanced is a new multifunctional styling and conditioning cationic rheology modifier, providing thickening, conditioning and advanced setting properties. It produces a strong hold when combined with other styling polymers, even at high humidity. Gels containing Luvigel Advanced are easy to apply, offer the ability to re-style the hair and result in a pleasant sensory feel of the hair. Due to its cationic nature, the product provides conditioning eliminating the need of additional conditioning polymers. The hair remains easy to comb no matter if curly, wet or dry. The boosting effect of Luvigel Advanced allows to use less styling polymer without negatively affecting the conditioning performance. Therefore flaking is reduced.

ChioneTM pigment: a synthetic mica-based effect pigment for color cosmetics and personal care products

Chione is a new effect pigment based on synthetic mica. It lends an elegant shimmery look and glossy luster to an array of cosmetic and personal care products. High purity and a soft, silky feel are additional benefits of this pigment making it particularly well suited for lip and eye products. The Chione pigment is available in a white grade, Chione Snowfall White, which is ideal for use in products where a clean, white color is desired.

Mat-XSTM Clinical and Mat-XSTM Bright by BASF Beauty Care Solutions: ingredients for a smooth complexion

BASF Beauty Care Solutions has launched a line of active ingredients with a “Photoshop” effect: Mat-XS Clinical perfects the skin’s surface while Mat-XS Bright adds greater luminosity to the complexion.

Mat-XS Clinical is a synthetic molecule that diminishes all signs of oily skin, it reduces sebum production in the skin, making large-pored skin smoother and more radiant with regular use.

Mat-XS Bright is an active skin mattifying ingredient that adds a radiant glow to the complexion, it is a nature identical tea extract with a matifying effect which also helps give a radiant look to the skin.

Beauty Care Ingredients and Beauty Care Solutions by BASF
Designed for the customers’ needs, BASF offers one of the most comprehensive portfolios in the personal care industry, including products for hair, oral, skin and sun care, and color cosmetics. The high quality range includes actives, polymers, effect pigments, UV filters and surfactants. Along with this broad and diverse range of products, BASF constantly strives to create innovative and sophisticated raw materials. Anticipating and supporting the requirements of the personal care market is the particular strength of BASF.

About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €62 billion in 2008 and had approximately 97,000 employees as of the end of the year. Further information on BASF is available on the Internet at


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