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NAB Show Expands to Feature Video Games, ’Alternate Reality’


-- Industry leaders to focus on rapidly expanding entertainment market --

WASHINGTON, DC --The 2009 NAB Show will host “Alternate Reality and Video Game Day” on Thursday, April 23, focusing for the first time on the rapidly growing industries of console and PC video games and alternate reality entertainment.

The sessions, open to all NAB Show attendees, will feature gaming and entertainment leaders who will participate in a variety of panel discussions and keynotes that assess the cutting-edge techniques for development, delivery and marketing, while exploring the future of these industry sectors.

Sessions at the NAB Show “Alternate Reality and Video Game Day” will include:

Jane McGonigal: Game Theory for Real Life
Forecaster Jane McGonigal is a world-renowned designer of innovative ways to use mass collaboration to conduct research, build communities, connect with markets and shape our future. A former lead designer for 42 Entertainment, she has deployed games in more than 20 countries, including “I Love Bees,” a viral marketing game for the Halo 2.

Alternate Reality Games: Telling Stories from the New Frontier
Moderator Ben Seth Hurst of The Opportunity Management Company will guide a panel of industry leaders including McGonigal, Nathan Mayfield, co-founder and chief creative officer of Hoodlum; Christopher Sandberg, CEO and founder of companyP; Ruben Steiger, CEO of Millions of Us; and Matt Wolf, founder of D20. The panel will share their collective experiences in the industry and explore the questions of how technology, distribution, content and social behavior intersect.

Games: Top 5 Trends Revolutionizing Entertainment Today
The video game industry is poised to double in sales from $32 billion in 2005 to nearly $70 billion in 2011 by some estimates. Video game industry veteran Dale Strang will host a session focusing on the tremendous growth opportunities in the marketplace. Panelists include Reto Bodmer, CEO of Evolved Games (producers of the upcoming “Terminator Salvation”), and Glen Schoefield, vice president and GM of Electronic Arts’ Redwood Shores studio.

AFI Digital Content Lab: Game and TV Collaborations
Presented by the American Film Institute and moderated by Lisa Osborne, supervising producer of AFI Digital Content Lab, this panel will convene in the NAB Show Content Theater and showcase collaborations between the gaming and television industries.


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