D-LINK launches updated partner program to increase reseller profits

Includes 5% Upfront Rebate, Rebates Up to 15%, Stackable Government/Education Discounts, 50% Off Demo Purchases, Net 60-Day Terms and Unparalleled Support
FOUNTAIN VALLEY, Calif. — D-Link, the end-to-end computer networking solutions provider for consumers and business, today announced a 5% upfront discount from a partner’s distributor of choice, and other sales incentives as part of its Premier Partner Program to help the company’s value-added resellers (VARs) ease their way through these rough economic times.

D-Link program benefits for registered resellers include:

* 40+ dedicated account managers and field-based sales and engineering resources.
* 5% upfront discounts on all business class, voice and support products.
* Volume incentive rebates (VIRs) starting at very attainable levels, payable from the first dollar purchased.
* Quarterly spifs and margin enhancing promotions.
* 5% up front discounts for public sector, education and non-profit organizations.
* 50% off the cost at distribution on demo equipment.
* Rapid response bid desk for competitive situations with a committed response time of from four to 24-hour response times.
* Proposal-based market development funds.
* Priority Level 3 technical support.

The 5% upfront rebate is a key benefit for D-Link’s authorized partners who need to boost sales and maximize earnings. This incentive can be combined with other promotions to provide authorized D-Link® VARs with additional revenue through increased sales of D-Link business-class products, including network switches, wireless local area networks (WLAN), Internet Protocol (IP) camera surveillance and storage solutions.

In addition, D-Link and GE Capital’s Commercial Distribution Finance have teamed to offer a special financing plan designed to give solution providers and VARs more convenient options when purchasing D-Link products and services. Channel partners can benefit from a variety of financing options, including interest free net 60-day repayment plans.

“In today’s economy, solution providers need more support and flexibility than ever before. Many of our aggressive rebates and new incentives can be stacked with other promotions and discounts, such as those offered by our Government/Education partner programs, to help give our partners a competitive edge as they compete for business out in the field,” said Komal Shah, director of channel programs and promotions, D-Link Systems, Inc. “D-link is a member of the CRN 100% Partner Club and therefore our primary focus is on our resellers and their needs.”

In addition to the upfront discounts and other programs options, VARs have access to D-Link’s long-standing, experienced field sales support and engineering teams that work with them in every stage of the sales cycle.

“We believe it is important for all of our VARs to get field support,” Shah added. “Through our research we know that many of our competitors do not always offer it, and that often times our field engineering teams are just what our VAR partners need to reach the next level of their sales goals.”

Shah said that, unlike many competitive vendor partner programs, D-Link does not require the VARs to specify how their rebate money is allocated. “We want our partners to focus on selling and not spending so much time calculating where their rebate funds are generated from - product by product. It is much more important to us that they enjoy increased profitability with the least amount of administrative work possible.”