ColorCopiesUSA.com Introduces Trade Show Marketing Services
Getting ready to exhibit and meet your goals at a trade show is no easy task . You are in control of the way in which you represent your company, but many other aspects of the show are absolutely beyond your control:
* How many visitors will show-up ?
* What’s their buying power ?
* Who are your booth neighbors and
* How traffic will they draw or reject ?
If the show has run before, there might be some past information as to what types of visitors attended in the past.
There are sophisticated software tools that will help you determine how many qualified visitors to expect based on previous data and the geographical location of your booth.
Now lets review the different steps to take into consideration during your preparation stage:
1 - You must have documentation available both for passers-by and for genuine prospects (the software mentioned above will help you determine what you can expect) That means that you might need documents with two levels of depth. One set of documents for overview information and the second one for specific product information. This means that you need a double set of brochures, tech data, presentation folders and samples. Not all visitors expect to receive the same information. Digital printing in the shape of color copies, large format printed posters, digitally printed presentation folders and traditional large volume printing will help you put together all of your documents with a minimum waste charge. You will need less prospect-documents than general-public ones. Specific documents though require much more preparation and a lot of double checking. These are the documents that prospects really interested in your product or service will pay the most attention to.
2 - You need to make sure that you attract visitor’s attention. Busy neighbors will help traffic. It’ll be up to you to take advantage of traffic. Graphics, thank-you gifts and a charming team at your booth will do a good job if coordinated properly.
3 - Record keeping during the show is critical. Show organizers often provide a card reader but unless the card information is completed with more detailed notes you’ll have difficulty in distinguishing by-passers from prospects
4 - Have a strategy to recognize passers-by from prospects during the first minute of the conversation with one of your customer support personnel. Have a “short” booth presentation and an extended version for those who want to go that way.
Asking a visitor about their company, their task and what they know about the use of your product in their organization will help you do that ’ fast screening ’ .
5 - After the show, go back to your office and be quick to initiate further contact with your prospect. If you made the commitment to mail additional information, do so. If you promised to provide an estimate, email it and follow-up with a phone call. Send a hard copy as well.
ColorCopiesUSA.com can help you develop a plan for your show, as well as to design the artwork of your posters, presentation boards and pop-up booth decorations.
As an introductory offer, for limited time, ColorCopiesUSA.com is offering a FREE Trade Show Preparation Consultation. Exhibiting companies as asked to call 1-877-421-0668 for further details.
- Contact Information
- Trade Show Specialist
- Contact via E-mail
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