Weddings by The Ritz-Carlton Becomes Biannual Magazine
This June, Weddings by The Ritz-Carlton will become a biannual magazine distributed in guest rooms of the 70-plus Ritz-Carlton properties worldwide and to all brides- and grooms-to-be who inquire about weddings and honeymoon packages at The Ritz-Carlton Hotel Company, L.L.C.
Renowned content expert Carrie Tuhy, who was instrumental in some of the most successful magazine launches in recent decades — InStyle and Real Simple — has been named editorial director. Tuhy also produced InStyle Celebrity Weddings, in print and on television.
By bringing together writers, illustrators and photographers from around the world, Weddings by The Ritz-Carlton will be a new type of bridal magazine that inspires and delights readers the world-over with insights into the trends and traditions of a signature Ritz-Carlton wedding, as well as elements of designing the ultimate wedding experience including rings, gowns and ideas for making the celebration and honeymoon unforgettable.
“The guest and advertiser response to a test issue was so strong that McMurry and The Ritz-Carlton have decided to make Weddings by The Ritz-Carlton a permanent, integral part of the media space,” said Tracie McLaughlin, publisher at McMurry, who added that this new channel offers qualified, targeted exposure to high-end weddings. Local and global advertising opportunities are currently available.
“The Ritz-Carlton sets the standard for once-in-a-lifetime occasions and our magazine is fashioned to do the same,” said Julia Gajcak, vice president of marketing and communications at The Ritz-Carlton. “Our wedding advisors told us the test issue proved invaluable in helping guests make plans that would create memories for a lifetime, and that is exactly the outcome we wanted.”
Weddings by The Ritz-Carlton will be produced by McMurry, publisher of The Ritz-Carlton magazine and a global leader in custom media. The advertising close date for the June issue is April 15. Call 888-626-8779 or e-mail firstname.lastname@example.org for more information.
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