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Online Maternity Clothing Retailer Bucks Trend and Increases Sales in 2009


Online maternity clothing retailer, Everyday Maternity, has received record sales throughout February and March with this trend set to continue into April. According to the Office for National Statistics, February was the worst retail figures for 13 years however the online maternity store has bucked this trend receiving three times as many visitors to the website throughout February compared to February 2008.

Online retailers are faring better through the recession than the traditional high street stores according to the annual survey conducted by TNS Worldpanel. Research manager for TNS Worldpanel Elaine Giles said: "It’s clear from the trends that we’re seeing that online retailers are increasing really rapidly in popularity.

Fashion retailers have been one of the worst hit by the recession as consumers prefer to stick to the well known high street names for clothing. However, the surge in internet shopping means online fashion retailers have the opportunity to become more popular than established high street names.

Everyday Maternity has taken advantage of the increasing popularity of online shopping, promoting its online maternity clothes store via social media websites such as twitter, as well as through search engine marketing. Everyday Maternity has demonstrated it is possible for an independent fashion retailer to thrive online during the credit crunch by effectively promoting their website and brand.

Amanda Gregson, Director of Everyday Maternity said “adapting in the current economic climate has been crucial to the success of our online maternity clothing store. Through utilising social media, search marketing and becoming actively involved in online communities we have built a reputation as a trusted online store offering affordable maternity clothes from worldwide maternity brands”

For more information on Everyday Maternity and to view the range of affordable maternity clothing visit,


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