SAP Co-CEO Henning Kagermann Honored With Prestigious McKinsey Award for Harvard Business Review Article

WALLDORF, Germany .- On March 24, 2009, Harvard Business Review announced the selection of the article “Reinventing Your Business Model” as second-place winner of the prestigious McKinsey Award for 2008. The article was co-authored by Innosight Chairman and Co-Founder Mark W. Johnson, Harvard Business School Professor Clayton Christensen, and SAP Co-CEO Henning Kagermann.

For the past 50 years the McKinsey awards have recognized the most significant articles published in Harvard Business Review. The winning articles were chosen by a panel of 11 scholars and industry leaders from articles that appeared in Harvard Business Review during the preceding year.

In this extensive research article for Harvard Business Review, the authors pose the question: “Why is it so difficult for established companies to pull off the new growth that business model innovation can bring?” The three experts find that such companies don’t understand their current business model well enough to know if it would suit a new opportunity or hinder it, and they don’t know how to build a new model when needed. Drawing on their vast knowledge of disruptive innovation and experience in helping established companies capture game-changing opportunities, the three writers set out the tools that executives need, and show how these opportunities can deliver radically new customer value propositions.

Through a special arrangement with Harvard Business Review, SAP is offering the article as a free download through the end of May 2009. Visit the SAP’s Views section of sap.com to download the article today.