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Enhanced RSA SECURWORLD™ Program Aims to Further Enpower and Enable Channel Partners.


Improvements focus on solutions selling and increasing ease of doing business with EMC’s RSA Security Division.

BEDFORD, Mass.-RSA, The Security Division of EMC, today announced a number of enhancements to its global RSA SecurWorld™ channel partner program, designed to further empower RSA’s channel partners to help customers address today’s evolving security challenges. These enhancements help channel partners more competitively position themselves with their customers as experts on RSA products and services and will help enable them to increase their profitability selling RSA’s broad solutions portfolio.

“With these changes, RSA has taken steps to add more value to our channel partner relationships and to evolve the already successful RSA SecurWorld program into one that can support RSA’s multiple solutions,” said Bill Taylor, Senior Director, Global Channels and Alliances, RSA, The Security Division of EMC. “We’re continuing to make sure that our channel partners have the tools and support they need to sell new solutions and deliver services -- as opposed to point products -- and drive more revenue. In this challenging economic environment, we’re committed to delivering a program that helps our channel partners grow.”

“RSA has continued to evolve its RSA SecurWorld program into one that meets the needs of the channel partner business,” said Dan Wilson, vice president of Partner Alliances, Accuvant. “By introducing new products like the RSA® Data Loss Prevention Suite and the RSA enVision® Platform to the channel, and providing tools and training, RSA is giving us the ability to sell new products that meet our customer needs and drive more revenue in a tough economic climate.”

RSA made the changes to the program based on ongoing feedback from channel partners, and will provide “stackable” rewards for a channel partner’s increased revenue attainment and training investment. New program highlights include:

* New program tiers designed to enhance channel partners’ skills across the RSA product portfolio, with the goal that channel partners that invest in multiple product solutions lines will benefit from greater rewards. The new signature tier reflects the highest level of commitment and investment to selling RSA solutions.
* Performance-based rebates: These new quarterly incentives are based on revenue goal attainment and provide channel partners with the ability to increase their profit opportunities with RSA solutions.
* Corporate rewards: This program provides even more financial incentive to channel partners that are driving incremental RSA revenue.

In addition to the new program highlights,RSA is continuing to invest in channel enablement activities. Channel partners will benefit from enhanced online training capabilities and a continued investment in in-region RSA SecurTours, where sales and technical attendees are provided opportunities to enhance their knowledge on RSA solutions. Partners also have access to a virtualized demo center for RSA products, and can utilize a 90-day training curriculum designed to get them up to speed on the RSA SecurWorld program and RSA products quickly.

“We hope to improve the value of being a RSA SecurWorld channel partner, and make it easy to do business with RSA by providing a robust infrastructure,” said Taylor. “We will continue to enhance our rewards programs to reflect the commitment and skills-investments made by our partners.”

The RSA SecurWorld program is structured to enable more channel partners to meet rapidly-growing information security market opportunities. Full details of the RSA SecurWorld program’s benefits can be found on RSA’s web page, or through the RSA SecurWorld Partner Portal for existing partners.


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