Delta Renames Airport Lounges ‘Delta Sky Clubs’ following merger with Northwest
ATLANTA – Delta Air Lines (NYSE:DAL) announced a name change for the airline’s more than 50 airport lounges worldwide as part of the merger with Northwest. The new moniker, Delta Sky Club™, will replace the current Delta Crown Room Club® and Northwest Airlines WorldClubs® names.
New Delta Sky Club signage will begin appearing in airports in early April and is expected to be completed by the end of 2009.
“Creating the largest global lounge network under the Delta Sky Club brand is the first in a series of lounge changes designed to provide our customers with one consistent, world-class lounge experience,” said Ranjan Goswami, Delta’s director of Customer Experience.
Throughout 2009, the lounges will continue to offer existing amenities, including complimentary beverages and snacks, personalized flight assistance, satellite TV, Wi-Fi access and other connectivity options. By early 2010, Delta plans to harmonize all Delta Sky Club offerings to provide customers with one consistent service and product experience, adopting customer favorites from both lounge programs.
Crown Room Club and WorldClubs members may continue to use their current credentials and One-Day passes until the end of 2009, when the conversion of all Delta Sky Club locations will be complete.
The introduction of Delta Sky Club is part of the airline’s integration of Delta and Northwest operations worldwide following last year’s merger. Other upcoming merger milestones include outfitting all pre-merger Northwest flight attendants, airport customer service agents and Delta Sky Club employees in Delta uniforms designed by Richard Tyler, as well introducing a consistent on-board experience, including food choices and in-flight entertainment, on Delta and Northwest flights.
Delta Air Lines is the world’s largest airline. From its hubs in Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Salt Lake City and Tokyo-Narita, Delta, its Northwest subsidiary and Delta Connection carriers offer service to 379 destinations in 66 countries and serve more than 170 million passengers each year. Delta’s marketing alliances allow customers to earn and redeem either SkyMiles or WorldPerks on more than 16,000 daily flights offered by SkyTeam and other partners. Delta‘s more than 70,000 employees worldwide are reshaping the aviation industry as the only U.S. airline to offer a full global network. Customers can check in for flights, print boarding passes, check bags and flight status at www.delta.com.
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