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SANYO Appoints Direct Traffic Media for New Xacti Launch


One of the world’s leading manufacturers of consumer electronics, Sanyo Electric, has appointed Search Marketing agency Direct Traffic Media (DTM) to promote the launch of its radical and evolutionary new Xacti Dual Camera line-up. DTM’s proven expertise in online marketing made the company the obvious choice to market the new range. DTM will provide integrated online marketing services to deliver the widest range of strategies and tactics across natural, paid and social searches, targeting a blend of short and medium-term objectives.

With a launch date set for March 2009, the new Xacti range features six new models – all of which are available in the traditional horizontal form or the familiar Xacti vertical grip. Jonathan Scott, Chief Operating Officer of DTM, said today: “We are delighted to be involved with SANYO and this exciting new launch. We have always strived for, and achieved, industry-leading results with our full account management service to help our clients achieve optimum and sustainable results for their products. Our work with SANYO is particularly exciting as it sees a full service blend and concurrent launch of SEO, PPC, Video, Social Media and Brand Management. This appointment will further strengthen our international credentials as we will be working closely with UK and Japan.”

The new Xacti camcorder range exemplifies the state of the art technology that SANYO offers to the electronics industry as Phil Williams, the company’s Business Manager explained. “With the Xacti brand, SANYO has created a new market segment, based on the concept of being able to take both high quality videos and photos with one simple unit. The new cameras offer more choice and more functionality than ever before all of the new models record in high definition and all record onto SD card, they include many standout features such as longer battery life, the world’s first waterproof high definition dual camera and the world’s first 1080 60p dual camera.”

“We have every confidence in the potential of the new Xacti range and in our own capabilities to promote and market this genuinely revolutionary product through our world-class service offering,” concluded Jonathan. “Using our SEO processes that include full tracking on keywords, viral marketing campaigns and online PR solutions, the Xacti Dual Camera range will continue to expand into a very familiar brand name in electronic camcorders.”

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Notes to Editors:

Direct Traffic Media provides a full range of online advertising services to enhance brand value, maximise the impact of advertising spend, and increase the number of targeted visitors for clients including AMV BBDO, Guinness, Virgin, and many other high-profile travel, financial and property websites. Being ’seen’ and ’found’ by the right audience is critical to the success of these organisations. DTM’s pioneering methods give it the lead in servicing the online advertising industry. They include advanced SEO, link building, blogs and news content generation, viral marketing, pay-per-click (PPC) campaigns, and social media optimisation.

Press Contact:
Nathan Elliot-Ling
Business Development Manager
Tel: +44 (0) 207 099 7002

SANYO Electric Co., Ltd. is a multi-billion-dollar global leader in providing solutions for the environment, energy and for lifestyle applications based on its Brand Vision ’Think GAIA’. SANYO UK Sales (a division of SANYO Europe Ltd, a subsidiary of SANYO Electric Co. Ltd.) based in Watford, Hertfordshire, markets an extensive range of products including the latest in flat panel LCD televisions, digital still and dual cameras, audio equipment and home appliances as well as a full range of commercial presentation products and CCTV. SANYO’s research and development programme and its reputation for reliability and commitment to technical support have made the company the first choice for many of the UK’s leading organisations. For more information, please visit the SANYO website:

Press Contact:
Dominic Jones
Marketing Manager
Tel: +44 (0) 923 477 184


 Sanyo Xacti
 Direct Traffic Media
 Xacti Cameras

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