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Citibank Wins Indonesia Bank Loyalty Award for Fifth Consecutive Year


Indonesia – Citibank was named the winner of the Indonesia Bank Loyalty Index Award (Credit Card category) for the fifth year in a row at an awards ceremony held in Jakarta yesterday.

“The consistent recognition in these prestigious awards reflects our passion for delivering credit card products and services that exceed customer expectations,” said Irfan Ahmed, Card Business Head, Citibank Indonesia.

He added, “Citibank is dedicated to providing innovative rewards, benefits and services that match the lifestyle demands of our cardholders.”

In the credit card category, Citibank was ranked ahead of HSBC, Bank Central Asia, Bank Negara Indonesia and Bank Mandiri.

This high profile customer loyalty survey is organized by MarkPlus, one of Indonesia’s leading research agencies and Infobank, a popular business publication. The Indonesia Bank Loyalty Index Award poll is based on the Structured Equation Modeling survey methodology that tracks transaction (satisfaction and transaction behavior); customer relationship (retention level) and partnership (migration barriers).

MarkPlus President, Hermawan Kartajaya said, “At a time when brands are competing harder than ever, Citibank is able to continuously engage their customers to stay top of mind.”

“This loyalty reflects Citibank’s credit card focus on providing compelling and original reward and promotional programs as well as customer service, security and online services,” added Irfan.

Some of the notable services include:

* Use Credit Wisely, an online resource designed to help consumers understand the basics of credit management. Whether they’re opening their first credit card accounts, trying to improve debt management, or protecting against fraud and identity theft, the guide offers useful advice. Visit
* Security Tips for Online Users, a guide that helps card members understand safety measures to protect data and information against identity theft through the Internet. Visit
* E-statement, a greener way of reading credit card billing statement that can be accessed anytime, anywhere by cardholder. Customer’s adoption of e-statement has grown by more than 100% since the launch.


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