Marvell Application Processors Enable Broad Smartphone Growth in China
Several Major OEMs and ODMs Launching Smartphones Based on Marvell PXA Products for 2G/3G Networks in China and Other Emerging Markets
Mobile World Congress - Barcelona. — Marvell® (NASDAQ: MRVL), an industry leader in storage, communications and consumer silicon solutions, today announced that several of the Company’s OEM and ODM customers in China have selected Marvell PXA application processors for upcoming and currently shipping smartphones. These smartphones are based on Windows® Mobile and the Android open mobile phone software stack, and many run on TD-SCDMA, China’s homegrown 3G technology which was recently licensed to China Mobile, the world’s largest mobile operator. Marvell PXA-based handsets offer high performance at affordable prices in the cost-sensitive China market, as well as other emerging markets served by China-based OEMs and ODMs.
Leveraging the Company’s early participation in the Open Handset Alliance for Android, and long history of development with Windows® Mobile and Linux platforms, Marvell has been able to help customers such as i-mate, Yuhua Tel, Techfaith, BYD, and SIMCom rapidly develop new smartphones with the PXA line of high-performance, low-power application processors. Marvell’s complete platform solution including Wi-Fi and Bluetooth has also contributed to shortening the development cycle. Marvell PXA application processors support all 2G and 3G modems including TD-SCDMA. They also offer support for LCD resolutions from QVGA/WQVGA to VGA/WVGA and enable sleek phone styles ranging from full touch screens to QWERTY keyboards as well as GPS, mobile TV, and TV-out functionality. Marvell will be displaying several of these new smartphones at its booth (CY18) at the Mobile World Congress in Barcelona.
For more information on Marvell PXA Application Processors and other Marvell products, please visit www.marvell.com.
“We’ve chosen to use the PXA processor in the new i-mate™ 810-F because of Marvell’s solid track record for delivering great product performance, and outstanding customer support,” said John Basacchi, Director of Product Development at i-mate™. “We look forward to deploying Marvell PXA technology in future i-mate products to further differentiate our advanced range of mobile devices.”
“We selected Marvell PXA processors for our line of smartphones including the DSTL1 because of their ability to offer great performance, combined with industry leading power efficiency and low total BOM cost,” said James Wu, CEO of Yuhua Tel. “We feel certain that our smartphones based on the PXA architecture are sure to be a huge success in China and other emerging markets.”
“Marvell PXA Processors accelerate a wide range of applications that the consumer requires from today’s smartphones,” said Wilson Cai, Deputy CEO of Techfaith. “By working closely with Marvell we are able to deliver superior products such as the i6 to our customers.”
“We are very pleased to be working with Marvell to deliver advanced multimedia performance to our customers,” said He Tao, GM of ODM division of BYD. “With the increasing demand of multimedia devices, Marvell’s powerful application processors are the perfect solution to meet the China market needs.”
“Working with Marvell will enable us to expand further in the China market,” said Jun Liu, SVP of SIMCom. “We are excited about the opportunities made available by offering our extended line of smartphones featuring PXA processors and are dedicated to continue developing innovative products like the U1 to accommodate our customers’ needs.”
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