Movin’ On Up; Making the switch from low-end survey software to Enterprise Feedback Management
Inquisite, an established provider of Web-based software for easily collecting, understanding and managing feedback from customers and employees, today released the third in a series of postings from Inquisite Chairman and CEO James Martin, answering the most common questions regarding Enterprise Feedback Management (EFM).
EFM software transforms surveying from a single event, ad-hoc data collection process, into an automated, ongoing discipline with centralized management over the collection, distribution and analysis of customer and employee input.
Q: Why should I switch from a low-end survey tool to an EFM solution?
A: EFM is an emerging category of enterprise-class, online survey and feedback management software. EFM software gives organizations the ability to centralize the collection, distribution and analysis of customer and employee feedback. This is considerably different than the experience offered by more basic survey tools. Lower-end consumer tools may be suitable for short, one-off questionnaires. But if the ultimate goal of your survey activities is to create a system for sharing data across the enterprise, ensuring the right people have the right information at the right time to make informed decisions, and identifying important trends in customer or employee behavior, the capabilities found in EFM software are critical. Functions such as automatic survey triggers and alerts; role-based, custom views of survey data; sophisticated reporting and data sharing capabilities; and integration with enterprise databases and CRM platforms; are all attributes of true EFM software.
Today, advanced EFM solutions are available as either an installed or hosted application, meetings the needs of different customer scenarios.
For more information about deploying Inquisite software to improve customer and employee communications and engagement, please visit http://www.inquisite.com.
Inquisite is a leading provider of Enterprise Feedback Management (EFM) software and services. Inquisite’s comprehensive solutions facilitate the gathering, understanding and acting upon business-critical data, getting the right information to the right people at the right time. Leveraging Inquisite, critical data can be easily integrated with existing business processes and systems, providing enterprises with the confidence to make the right business decisions to drive their business forward. Headquartered in Austin, Texas, Inquisite sets the pace by providing the best combination of enterprise power, operational simplicity, and measurable value. Across every industry, hundreds of leading organizations around the world use Inquisite for their mission-critical customer and employee loyalty initiatives. Making the right decision has never been easier. For more information, visit www.inquisite.com.
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