Ericsson shows the most innovative and sustainable solutions at Mobile World Congress in Barcelona

Including a series of world firsts, Ericsson (NASDAQ: ERIC) will showcase the latest technologies and solutions at the Mobile World Congress in Barcelona, Spain, February 16-19. Visitors to Ericsson’s place (Hall 6) will be taken into a journey of world’s highest speeds, advanced multimedia applications, sophisticated network technology and unbeatable services’ capabilities, all of it with a green and sustainable background. Furthermore, Ericsson will picture how consumers will use technology in the future through its 2020 interactive demo.

Map to Ericsson’s Hall 6 www.ericsson.com/ericsson/press/events/2009/mwc09-presence.shtml

Ericsson - Telecommunications main driver in energy efficiency and sustainability
Ericsson will showcase its innovative energy efficient solutions. Optimizing energy efficiency will not only reduce environmental impact, it will also cut network costs and help make communications more affordable for everyone. Mobile network efficiency starts with good design and continues with excellent individual core and radio site performance.
Utilizing alternative sources of energy such as solar, wind and bio-fuels will make communication more accessible and will reduce reliance on fossil fuels and further reduce environmental impact.

Multimedia
At the Hall 6, Ericsson will run demos of the latest in multimedia applications, from those oriented to the digital natives, like the Social Media Portal, Multimedia Ringback, presence services and the live broadcasting application Me-on-TV, to broader concepts that will shape consumers’ life in the near future.

Connected Home
The connected home solution bridges the gap between the telecom world and the consumer electronic world. Consumers can from a screen of their choice access all home media anywhere they are. This means, for example, that you can view photos or videos from your mobile wherever you are, or access your home server where you store your videos from your friends TV, via the IMS network.

Family Finder
The Family Finder offers parents peace of mind as they easily can see the whereabouts of their family members. Using alarms and predefined zones, the parents can also regularly be notified that everything is as it should be or receive alerts if something is out of the ordinary. This is an end-to-end solution integrated by a network application, mobile positioning system, maps and middleware and can be offered as a hosted concept or as a local deployment.

Converged TV - the 3 screens
Welcome to our demonstration of a true converged TV experience over 3 screens. Based on prototype equipment, Ericsson will show how you can move sessions between devices and how to stop a video-on demand session, place a bookmark and continue later on any device. All user interfaces (IPTV Programming guide and EPG) have the same look and feel on all types of screens.

Also, you will be able to see the demo of Rich Communications Suite and Business Communications Suite, the foundation to the most advanced and interoperable applications for consumer and enterprises.

Additional topics

LTE
Ericsson shows high performance LTE with peak rates above 150 Mbps. Multiple terminal types are used: handheld, stationary Mobile Broadband Router (MBR) and high performance test terminal. The demo set-up runs over the air on a 2x 20 MHz carrier in the 2.6 GHz spectrum supporting multiple active terminals. The MBR can be used as the broadband access point in a home, replacing the traditional ADSL connection. To the MBR, a number of devices like TVs PCs, gaming consoles etc. can be connected either via LAN or via wireless LAN.
On top of the LTE demonstration, network nodes that are ready for commercial LTE deployment 2009 are on display: the RBS 6000 eNodeB family, The IP/Ethernet backhaul solutions and the Enhanced packet core network nodes.

Ericsson will also demonstrate LTE in FDD and TDD mode on the same base station platform.
LTE is the first technology that can use the same platform for both paired and unpaired spectrum, thereby enabling large economies of scale for operators.

HSPA
In the HSPA area, Ericsson will demonstrate a multitude of devices and applications and a broad ecosystem support for built-in mobile broadband, including Ericsson mobile broadband module support for Windows 7; integration of Intel’s Anti-theft technology which enhances data and asset protection on mobile broadband notebooks; Intel Atom processor based mobile internet devices for a real Internet experience in your pocket; and Ericsson’s new mobile broadband router with an attractive, award-winning design that is the ideal product to offer fixed wireless access on HSPA networks. The demonstrations will be performed on the newly released next step of HSPA networks with enhanced performance and downlink speeds up to 42 Mbps.


Telephony evolution with IMS
Ericsson will show how the IMS-based Rich Communication Suite (RCS) will improve and enrich mass market Voice and messaging services and how RCS together with MMTel (3GPP/TISPAN standardized IP Telephony) can deliver a fully unfied communications experience between Mobile and Fixed Broadband devices. Ericsson will also demonstrate the role of MMTel to integrate communications with Web based services, such as e-commerce, networking and travel information. It will also be shown how IMS can dramatically enhance IPTV services and provide remote connectivity to our Connected Home devices.


EDGE evolution with dual carrier
The EDGE Evolution demonstration is implemented on Ericsson’s commercial GSM and compares today’s EDGE performance with the improved performance given by Dual Carrier. Approximately 0.5Mbps download speed is possible to show by web surfing, FTP download and streaming video.
With EDGE Evolution, GSM operators can significantly enhance mobile data capability in their existing network. It is possible to quickly deploy a nationwide Mobile Broadband service by software upgrade to the GSM/EDGE network, which is important for operators that do not yet has 3G deployed, or as a complement to 3G where coverage is yet to be built out.
Being one important component of EDGE Evolution, Dual Carrier doubles the end-user bitrates from today’s 296 kbps to 592 kbps.


Common mobile backhaul
Mobile Backhaul Demo station shows how the commercially available solutions from Ericsson support backhaul of all relevant RAN technologies in any mix (GSM/WCDMA/HSPA/LTE), and including end-to-end IP RAN over Ethernet solutions as well as an end-to-end network management. Overall, the demo focuses on the two main challenges foreseen in mobile backhaul: how to address the capacity challenge, and how to address cost efficiency.

Notes to editors:
Ericsson’s standard multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room

Ericsson is the world’s leading provider of technology and services to telecom operators. The market leader in 2G and 3G mobile technologies, Ericsson supplies communications services and manages networks that serve more than 250 million subscribers. The company’s portfolio comprises mobile and fixed network infrastructure, and broadband and multimedia solutions for operators, enterprises and developers. The Sony Ericsson joint venture provides consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of ’communication for all’ through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 70,000 employees generated revenue of USD 27 billion (SEK 209 billion) in 2008. Founded in 1876 and headquartered in Stockholm, Sweden, Ericsson is listed on OMX Nordic Exchange Stockholm and NASDAQ

For more information, visit www.ericsson.com or www.ericsson.mobi.