LaDainian Tomlinson And Moms Of NFL Players Team Up With Campbell’s® Chunky™ Soup To Announce Soup-er Donation At Super Bowl XLIII
Moms Culminate Their Season Long Tackling Hunger Effort by Donating 545,901 Pounds of Food to Feeding America
CAMDEN, N.J.- Campbell’s® Chunky™ soup has been tackling hunger on and off the field for more than a decade - by making direct donations to food banks across the country and by satisfying the everyday hunger of NFL players and fans. At Super Bowl XLIII, Campbell Soup Company (NYSE:CPB) will be enlisting the support of Campbell’s Chunky soup spokesman, LaDainian Tomlinson, to help conclude its season-long Tackling Hunger® campaign prior to the NFL’s biggest game of the year. However, behind every good man... is a good mom.
Since 1997, NFL moms have been feeding some of the NFL’s hungriest players, their sons, in the Campbell’s Chunky soup “Mama’s Boys” advertising campaign. Campbell expanded mom’s roll this season and challenged these Moms to help feed the hungry in America. Led by the most famous “Team Mom” in sports, Wilma McNabb, the moms switched their focus from feeding their hungry sons to feeding those in need in their own communities.
With a trip to Tampa Bay on the line for the three moms who raised the most donations, Berma Colbert of Oxnard, CA, Cheryl Foster of Tustin, CA and Dr. Alicia G. McCareins of Naperville, IL rose to the top, raising 182,305 pounds, 112,077 pounds, and 86,852 pounds of food respectively, for the cause. Their hefty collection represents a significant portion of the total donation of 545,901 pounds of food that the moms raised together for Feeding America (formerly America’s Second Harvest), the nation’s largest domestic hunger-relief organization.
Thirty five members of the Professional Football Player’s Mothers Association (PFPMA)teamed up with Campbell for the “NFL Moms Tackling Hunger with Chunky Soup” program. The program challenged the moms to raise as many food donations as possible for their local communities from September through December, with Campbell kicking off each of the moms’ donations with 500 cans of Campbell’s Chunky soup.
“We are so appreciative to all of the local communities that embraced our efforts and to the Campbell Soup Company, which challenged us to make this food drive a success,” said Wilma McNabb, President of PFPMA. “I am so proud of my friends in the PFPMA that helped to raise over half a million pounds of food for the communities that have supported each of our sons and families through the years; it’s a true blessing.”
The moms will also present a donation of 1,000 cans of Campbell’s Chunky soup to representatives from the Second Harvest Food Bank of Tampa Bay as a symbol of Campbell’s commitment to tackling hunger in America. Tomlinson, who is currently featured in Campbell’s Chunky soup’s “Working Day” advertising campaign and served as Chunky soup’s Tackling Hunger Ambassador this season, will also be in Tampa to promote Chunky soup’s season-long Tackling Hunger effort and the importance of hunger awareness.
“We’re honored to have LaDainian Tomlinson and the moms from the PFPMA with us in Tampa to continue to raise awareness about hunger relief,” said Doug Brand, Brand Manager, Campbell’s Chunky soup. “LT and our 35 moms have been terrific ambassadors for our Tackling Hunger program and they have gone above and beyond this season to help us to tackle an important issue that impacts almost every community.”
Now in its 11th season, the Campbell’s Chunky/NFL Tackling Hunger program remains committed to addressing the issue of hunger in America, especially as food banks struggle to meet the rising demands to provide nourishing, protein packed meals to those in need. The Chunky/NFL Tackling Hunger program includes Chunky Weigh-In events with LaDainian Tomlinson and Adrian Peterson, support of Tomlinson’s annual “Giving Thanks with LT” Thanksgiving event in San Diego, fighting hunger in all NFL communities with direct donations of Campbell’s Chunky soup to food banks in each city, and recognition of the passionate fans that voted for the winning teams in the season-long, on-line Chunky Click for Cans competition.
“We are extremely thankful to Campbell’s Chunky soup and the NFL moms for all of the hard work and time put into this program,” said Vicki Escarra, President and CEO of Feeding America. “Their dedication and spirited efforts within their local communities will help so many people across America.”
Campbell Soup Company has donated more than three million pounds of food to Feeding America food banks nationwide over the past year. For more information on the Campbell’s Chunky/NFL Tackling Hunger program, please visit http://www.chunky.com/Happenings.aspx. Campbell’s is the Official Soup Sponsors of the NFL.
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