Hello Kitty® Makes iPhone App Debut with FunMobility

iPhone users can now share and enjoy the lovable icon with friends and family around the world

Pleasanton, CA – January 21, 2009 – FunMobility, a leading provider of innovative wireless community and media services, today announces an agreement with SANRIO®, Inc. to bring the beloved icon, Hello Kitty®, to the iPhone. Under terms of the agreement, FunMobility will offer popular SANRIO characters Hello Kitty®, My Melody®, Badtz-Maru™, Chococat®, Deery-Lou®, Tuxedo Sam™, Little Twin Stars®, Cinnamoroll®, and Pochacco® to iPhone users through a brand new Hello Kitty wallpaper application available on Apple’s iTunes AppStore.

Over thirty years ago, SANRIO created Hello Kitty to adorn a collection of stationery items and coin purses. Right from the start she was a hit, representing the company’s philosophy of "small gift, big smile.” Since then, Hello Kitty has become an international phenomenon with a wide range of lifestyle products from notepads to kitchen appliances to luxury jewelry, electronics and now as a sought after wallpaper.

“SANRIO is a great partner for FunMobility, our relationship with them now pairs two iconic brands together for the first time, Hello Kitty and Apple’s iPhone,” said Adam Lavine, CEO of FunMobility. “Like SANRIO, FunMobility has a very strong connection with teen and youth audiences and we each understand pop-culture phenomena as it relates to mobile consumer demand. FunMobility is proud to bring Hello Kitty to the iPhone, one of today’s most popular mobile media platforms, and we look forward to a long and lasting relationship with SANRIO for its mobile distribution needs down the road.”

FunMobility’s direct-to-consumer website, FunMo.com, will power the distribution of the Hello Kitty wallpaper application, which can be downloaded directly from the iTunes Store for $4.99. Additionally, you may link directly to the application from www.funmo.com.

About SANRIO
SANRIO develops, distributes and licenses a collection of gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 85 SANRIO boutiques. For more information, please visit www.sanrio.com.

About FunMobility Inc.
Headquartered in Pleasanton, California, FunMobility delivers a unique, integrated mobile entertainment experience through best-in-class mobile multimedia applications and content that enable consumers to connect and express themselves through mobile photos, videos, music, graphics and slideshows. FunMobility distributes their applications and content through every North American carrier as well as direct to consumers through FunMo.com. FunMobility builds America’s largest mobile content community through some of the wireless industry’s most popular applications including Wallpaper Universe™, America’s Best Mobile Pix™, YouTones™, aFLIX: Share ur Vids, MyShow™, Ringtones Universe™, TrueTones Universe™, FunGirl DISH™, Chick Talk™, Mobile Comics Network™, Personalized Wallpaper™, MyScreenz™, MyTonz™ and FunMobility Animated Greetings™. Check us out on the web at www.funmo.com.

# # #

Contact Information

Eric Gonzalez

Senior Playmaker

VSC Consulting

Contact via E-mail