Southerners Defy Down-sizing Demand

With the continuation of the country’s credit crisis, recent ACF Car Finance sales reveal that cost conscious Northerners are driving the down-sizing within the car market but Southerners are bucking the trend and still hanker for more prestige models.

Spearheaded by the economic downturn, the Ford Mondeo has been replaced by its smaller rival the Vauxhall Corsa as the UK’s most popular car*, but ACF’s branches throughout the South have announced that demand for more prestige models is as strong as ever. Rather than the Corsa, the used car specialist’s Southern customers continue to ask for superior makes and models, with Jaguar and the Golf GTI consistently in the top ten.

Unlike ACF’s Northern branches, the Isleworth branch hasn’t seen any fall in demand for prestige used cars including BMWs, Audis and Saabs.

ACF Car Finance Ltd is a privately owned UK company which specialises in providing quality used cars and car finance. It operates a network of eight used car sales branches across the UK including Leeds, Manchester, East Midlands, Birmingham, Bristol, Dunstable, Maidstone and Isleworth.

The company allows customers to conveniently apply for car finance online, via telephone or by visiting a branch directly and continues to develop a programme of investment to create industry-leading standards throughout its UK branch network.

Steve Butler, National Sales Manager for ACF Car Finance, jokingly said: “It is obvious that us Southerners still enjoy the finer things in life!”

He added: “Recent demand shows that even in the current climate, we are still able to offer our customers the car finance which they need to drive away in the car of their choice.”

“It’s our flexibility and dedication to customer service which is proving crucial to our customers and is reflected in our successful sales.”

ENDS

* Notes to Editors:

* UK’s Top Ten Cars. Published November 2008. Source SMMT
* ACF Car Finance is a market leader in its field, stocking a wide selection of quality used vehicles, most of which are between two and four years old, and all of which undergo a 136 point vehicle quality inspection and an independent M.O.T.
* Unlike many of its direct competitors, privately owned ACF Car Finance is not reliant on market shares to fund its business and has been less affected by the freefall of the Stock Exchange. Consequently ACF Car Finance has been able to deliver a rapid response to changes in market conditions and continues to help hundreds of customers every month who have been unable to secure a car or car finance elsewhere.

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Kerry McCrink

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de Winter PR & Marketing

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