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KENWOOD launches 2009 spring sales promotion to eager dealers


Long Beach, CA .- Kenwood USA Corporation announced the launch of its 2009 Spring Sales Promotion at the Company’s annual sales representative meeting prior to the 2009 Consumer Electronics Show in Las Vegas, NV.

Keith Lehmann, Kenwood’s Senior Vice President of the Consumer Electronics Sector, said “Our yearly Spring Sales Promotion is always highly anticipated by our dealers. It’s a proven method of increasing dealer profitability through the critical new product delivery phase, when consumer excitement rises and new product curiosity reaches a peak.”

Dave Hoag, Director of Sales for Kenwood Mobile Electronics, said “Dealers were pleased in 2008 to see the sell-through of Kenwood products exceed that of other brands, and we predict similar results in 2009. Our Spring Sales Promotion is the official season kick-off for Kenwood dealers, where we help them map out their Kenwood business from January to April and identify the areas where they will be most profitable. Very few companies work so closely with their dealer base in this manner, but Kenwood believes this one-to-one relationship is key to success in the long term.”

The Kenwood Spring Promotion is a profit-enhancement program that affects dealer orders written to a four-month target (January, February, March and April). Additional sales programs run concurrently to the Spring Promotion and enhance profitability even further. Details on these programs are available from all Kenwood Representatives and Sales Management.


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