Bank of America begins sales of affinity credit cards online; Customers can support favorite sports, universities and charities
Launch is the first step to integrate MBNA offerings with Bank of America
January 25, 2006, CHARLOTTE , N.C. – Bank of America has launched online sales of more than 200 affinity credit cards for certain sports, universities and charities in what is the first major integration of MBNA offerings, the company announced today.
For the first time, consumers can sign up for certain MBNA cards at bankofamerica.com.
Throughout the year, more cards will be integrated into bankofamerica.com, and the cards will roll out to Bank of America banking centers.
“We are proud to make some of our most popular affinity credit cards available so quickly since the completion of the merger,” said Bruce Hammonds, president of Bank of America Card Services. “Pulling together our affinity relationships with the No. 1 online bank is a terrific example of the real power of our combined organization.”
“Consumers can go to bankofamerica.com and quickly find a credit card that’s right for them,” said Sanjay Gupta, e-Commerce executive. “It’s a convenient way to get a card while at the same time support your favorite sport, college or charity.”
Bank of America Corporation completed its merger with MBNA Corporation on Jan. 1, creating the largest credit card issuer in the United States as measured by balances. Bank of America Card Services has more than 40 million active accounts and nearly $140 billion in managed balances.
Consumers can now go to bankofamerica.com/card to apply for one of these affinity credit cards:
* Sports cards, including baseball and football.
* College and university cards for students and alumni.
* Charity cards for environment and cause-related organizations.
Consumers can find detailed information about the cards, and fill out an application online.
Bankofamerica.com has more than 1.6 billion visits annually and is one of the top 50 U.S.-based Web sites in terms of unique visitors. Bank of America has the most online banking customers in the world, with 14.7 million subscribers and 7.3 million online bill payers.
About Bank of America
Bank of America is one of the world’s largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 38 million consumer and small business relationships with more than 5,800 retail banking offices, more than 16,700 ATMs and award-winning online banking with more than 14 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in 150 countries and has relationships with 97 percent of the U.S. Fortune 500 companies and 79 percent of the Global Fortune 500. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
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