The Press Association agrees video deal with BBC Local TV
The Press Association has agreed a deal with the BBC to supply video footage to the BBC Local TV pilot in the West Midlands.
The Press Association’s Birmingham bureau will supply relevant local stories in video throughout the day, seven days a week. Footage will include news, sport, and entertainment and will be used by the BBC, alongside their own content, to produce ten-minute local news bulletins available on digital satellite and broadband.
All footage gathered by The Press Association as part of the deal is non-exclusive, enabling it to be used in bulletins for other PA customers.
The news agency has been able to deliver this service to the BBC by developing an integrated Multimedia bureau in Birmingham - training all staff in video journalism as well as adding more journalists to the bureau.
The BBC Local TV pilot will run for nine months in Birmingham; the Black Country; Coventry and Warwickshire; Herefordshire and Worcestershire; Stoke and Staffordshire; and Shropshire. The BBC hopes to introduce around 60 similar local services around the UK, if the development is approved by the BBC governors.
Asha Oberoi, PA’s Head of Multimedia said: “This agreement is an important opportunity for The Press Association as we believe that the gathering of local video content will revolutionize news services. By multiskilling our bureau we have been able to produce additional layers of new content and our intention is to develop this model across all our bureaux within the UK.”
Jonathan Grun, Editor at The Press Association said: “We are delighted to be working with the BBC on this project. It is an exciting opportunity for our staff to use their multimedia skills and add video content to our text and stills offering.”
David Holdsworth, Head of BBC West Midlands said: “The BBC is anxious to work with a range of partners on this exciting project, and we are taking the opportunity to explore different ways of sourcing video news material. The deal with The Press Association is an example of this approach, and we welcome the development of the PA Midlands bureau.”
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