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Hyundai Motor Company Locations Available via Tele Atlas Digital Maps


Tele Atlas’ Popular Brand Icon Program Provides Instant Access to Hyundai Motor Locations Worldwide; Hyundai Motor is the first Korean company to join the program

Seoul, Korea — Hyundai Motor Company, South Korea’s biggest automaker, today announced an agreement with Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location based solutions (LBS), to mark Hyundai Motor’s global locations on its maps through the Tele Atlas® Brand Icon Program. On-the-go consumers will now be able to find the nearest Hyundai Motor office or service center worldwide online, on their personal and in-car navigation systems, and on wireless phone and GPS devices.

Tele Atlas Brand Icons enhance Tele Atlas-powered navigation systems by visually representing the points of interest (POIs) of participating businesses as instantly recognizable logos to help mobile consumers accurately identify specific brands of interest. Through this program, the branded icons are available for digital map application developers to incorporate into personal and in-car navigation systems and mobile, wireless and Internet map applications.

“Hyundai Motor consumers and users of Tele Atlas maps can now enjoy instant, convenient access to our dealers, service centers and other locations all across the globe*,” said James Choi, Vice Chairman of Hyundai Motor Company’s Sales & Planning Division. “Agreements with such renowned and trustworthy brands like Tele Atlas show how far the Hyundai Motor brand has evolved. We will continue to work together with world-class, innovative companies to boost our brand image.”

“Digital maps play an increasing role in offering consumers rich, detailed location-based content, and the ability to easily pinpoint a preferred location or service is an increasingly important attribute to provide,” said Mark Steele, COO of Tele Atlas Asia Pacific. “We are pleased to welcome Hyundai Motor to the program and look forward to helping our customers further enhance and differentiate their navigation platforms and LBS applications with this content.”

Hyundai Motor joins leading consumer brands such as Bank of America, Hilton, McDonald’s, Sofitel, Starbucks, Texaco and Wal-Mart, which have partnered with Tele Atlas through its Brand Icons program to deliver branded POIs for the most popular food, petrol, lodging, recreation, retail and automotive locations. Hyundai Motor is the first Korean company to join the program.

*Excluding Korea.

About Hyundai
Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world’s fifth largest automaker in 2007 and includes over two dozen auto-related subsidiaries and affiliates. Employing over 75,000 people worldwide, Hyundai Motor posted sales of US$74.9 billion in 2007 on a consolidated-basis and US$32.8 billion on a non-consolidated basis (using the average currency exchange of 929 Won per US dollar). Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. Further information about Hyundai Motor Co. and its products is available at

About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has more than 2,000 staff at offices in 24 countries around the world. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit Tele Atlas is a subsidiary of TomTom N.V.

Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas.


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