Hallmark Channel and Google to Form Strategic TV Advertising Agreement*
Agreement Gives Advertisers Access to Hallmark Channel Family-Friendly Programming
NEW YORK & MOUNTAIN VIEW, CALIF. – Hallmark Channel and Google (NASDAQ: GOOG) announced today a strategic agreement to offer advertisers access to high-quality family-friendly programming through the Google TV Ads program. Advertisers will now be able to reach even more viewers by using Google TV Ads platform to place ads on both Hallmark Channel and Hallmark Movie Channel.
In November, Hallmark Channel was seen in 86 million homes across the U.S. and over the past year has consistently ranked in the top ten prime time ratings. The network will air in 2009 more than 30 original movies – its largest-ever slate. Hallmark Movie Channel broadcasts a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, Hallmark Channel original movies and special events. Using the Google TV Ads platform, advertisers, starting in early 2009, will be able to access both networks’ national audiences and receive viewership data at an unprecedented scale. Google TV Ads advertisers – many of them new to the television medium – can then better understand what consumers are responding to and make real-time adjustments to their campaigns to maximize return-on-investment.
“Partnering with Google is a milestone for Hallmark Channel’s continued advertising success,” said Bill Abbott, Executive Vice President, Ad Sales, Hallmark Channel. “The Google TV Ads platform will allow more advertisers to access the network’s acclaimed roster of family-friendly programming – entertainment that audiences cherish during the holidays.”
Google TV Ads offers greater accountability and relevancy in advertising. With Google’s innovative targeting tools and auction-based pricing system, advertisers can find the right context and audience for their advertising message, only pay for impressions delivered to their ads, and receive digital reporting within 24 hours. Hallmark Channel and Hallmark Movie Channel join Google TV Ads’ growing list of inventory partners, which also includes six networks from the NBC Universal family—Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller—along with Bloomberg Television and 96 networks through DISH Network.
“Hallmark Channel’s strong family-friendly brand and programming attracts an important viewer demographic that Google TV Ads’ advertisers can now access,” said John Saroff, Manager of Strategic Partner Development for Google TV Ads. “Combined with our platform’s measurement technology, this collaboration signifies an important step towards making television advertising more accountable for advertisers and more relevant for viewers.”
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