Reliant Technologies Announces Launch of New, Interactive Fraxel Web Site
New Fraxel.com Web site Meets Growing Consumer Demand for Health Information on the Web
NOVEMBER 24, 2008 - MOUNTAIN VIEW, CA - Reliant Technologies, Inc., the pioneer of fractional resurfacing and market leader of aesthetic laser skin treatments, today announced the launch of its new, innovative Fraxel.com Web site. The comprehensive Web site will serve as a multi-media portal of rich, new content that will help increase education and awareness about the Fraxel family of products for both physicians and consumers.
“The new Fraxel.com is a convenient one-stop site for consumers and physicians that offers a range of interactive content on the Fraxel family of products,” said Eric Stang, president and CEO of Reliant Technologies. “By providing credible information on what makes Fraxel the gold standard in skin rejuvenation, this new Web site helps meet rising consumer demand for health information on the Web.”
More than 70 percent of U.S. adults report that that have used the Internet to search for health-related information.1 The new Fraxel.com meets this growing consumer need, providing visitors with a complete brand experience. The site helps consumers compare treatment options available from the Fraxel family of laser systems by comparing the systems’ intensity levels and expected results. Other offerings include an expansive “before and after” photo gallery where visitors can search for photos based on skin conditions treated such as wrinkles, sun spots and acne scars; patient testimonials; and an enhanced “Find a Doctor” search tool enabling patients to identify local, trained Fraxel physicians.
“With more patients seeking information online, it is more important than ever that they have access to easy-to-understand, reliable information to help them determine the best Fraxel treatment for them,” said Jim Venable, director of consumer marketing at Reliant. “Particularly for consumers who must sort through a crowded aesthetic market place, the new Fraxel.com Web site offers guidance on how to determine the best Fraxel treatment for each patient’s individual skin care needs.”
For physicians, the new Fraxel.com Web site offers convenient access to an array of the most recent clinical data on Fraxel procedures, as well as patient educational materials, videos and product demonstrations, highlighting advancements of the Fraxel laser technology. Physicians can also access information on seminars, trainings, video lectures, Webinars and links to peer-reviewed articles and clinical studies featuring the Fraxel laser.
Experience the new Web site at www.fraxel.com.
About the Fraxel Systems
The Fraxel® family of products, which includes the Fraxel re:pair™, Fraxel re:store™ and Fraxel re:fine™ laser systems, has quickly become the industry standard for fractional aesthetic skin treatment. Unlike laser devices of the past, Fraxel brand laser systems treat microscopic volumes of skin with each unique pulse, leaving the surrounding area intact for fast healing. Fraxel lasers have received multiple FDA clearances and have been found safe and effective in treating many areas of the face and body. The versatility of the product line ensures that patients can choose the best treatment for various stages of their lives as their skin care needs evolve.
About Reliant Technologies
Reliant Technologies develops clinical solutions to rejuvenate aging and environmentally damaged skin. Reliant is dedicated to providing the most ergonomic and effective products to the global aesthetic marketplace. The company pioneered the development of fractional laser resurfacing that relies on novel high-speed scanning systems and the Intelligent Optical Tracking® system to produce safe and effective results with minimal recovery time. Reliant is based in Mountain View, Calif. For more information, visit www.fraxel.com.
Reliant Technologies, Inc.
1 Harris Poll Shows Number of “Cyberchondriacs” – Adults Who Have Ever Gone Online for Health Information– Increases to an Estimated 160 Million Nationwide.” Harris Interactive. 2007. 22 Oct. 2008. http://www.harrisinteractive.com/harris_poll/index.asp?PID=792
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