Kodak and PGA Tour Announce Kodak Challenge Holes
Fans invited to submit favorite golf photo for chance to win prize
ROCHESTER, N.Y. -- Kodak and the PGA TOUR today announced the 24 holes that will make up the Kodak Challenge, a first-of-its-kind competition for PGA TOUR players that offers $1 million to the winning player.
The Kodak Challenge, which tees off in January 2009, celebrates beautiful holes and memorable moments on the PGA TOUR. The holes, selected by an Advisory Board composed of leading golf experts and influentials, are featured on kodakchallenge.com,where fans can view photos, watch videos of the Advisory Board’s discussion, and read about the memorable moments on each hole.
“These 24 Kodak Challenge holes are among the most beautiful and memorable in all of golf, and we look forward to the many Kodak Moments to come when the Kodak Challenge tees off in January,” said Jeffrey Hayzlett, Chief Business Development Officer and Vice President, Eastman Kodak Company. “The excitement and anticipation will build throughout the season as players step up to each Kodak Challenge hole and compete for the one million dollars. All they have to do is play – it’s that simple.”
Players must play at least 18 of the 24 Kodak Challenge holes throughout the season to compete for the Kodak Challenge title and $1 million. A player’s lowest score relative to par on 18 of the Kodak Challenge holes will be counted. In the case of a tie, a sudden death playoff on the final hole will take place immediately after conclusion of the last tournament of the Kodak Challenge, the Children’s Miracle Network Classic presented by Wal-Mart.
Kodak also launched an online promotion inviting fans to submit their favorite golf photo for “Kodak Challenge Golf Picture of the Week.” Fans who submit a photo on kodakchallenge.com today through December 16 will also be entered into a drawing for a chance to win a KODAK EASYSHARE W1020 Wireless Digital Frame. One winner will be selected at random each week for four weeks. See kodakchallenge.com for rules and regulations.
“Kodak and the PGA TOUR have worked closely together to develop this exciting new competition that will generate a lot of interest, particularly as it culminates during the Fall Series,” said Tom Wade, Chief Marketing Officer, PGA TOUR. “The Kodak Challenge effectively combines the beauty and the memorable moments found regularly on the PGA TOUR with Kodak’s famous brand and image.”
The Kodak Challenge holes were selected by the Kodak Challenge Advisory Board in collaboration with Kodak and the PGA TOUR. Advisory Board members are David Feherty, CBS Sports golf analyst; Rees Jones, golf course architect; Jules Alexander, golf photographer; Andy Pazder, PGA TOUR Senior VP, Tournament Administration; and Lance Barrow, CBS Sports golf, Coordinating Producer. Holes were selected based on their beauty and their connection to memorable moments in golf.
“Golf fans will recognize these holes as among the most picturesque and many probably have photos of them. We chose a mix of par 3s, 4s and 5s so that long drivers and accurate putters alike will have a chance for a great score,” said Feherty. “The Kodak Challenge is obviously great for the players but especially for the fans, who will be captivated by the players’ shots on each Kodak Challenge hole, knowing that a million dollars is on the line with every swing.”
The 24 Kodak Challenge holes in 2009 are:
Date, Tournament, Course, Hole, Par, Yards
January 8-11, Mercedes-Benz Championship, Plantation Course at Kapalua Resort, Maui, HI, #18, 5, 663
January 22-25, Bob Hope Chrysler Classic, Arnold Palmer Private Course at PGA West, La Quinta, CA, #17, 3, 130
January 29-February 1, FBR Open, TPC Scottsdale, Scottsdale, AZ, #16, 3, 162
February 5-8, Buick Invitational, Torrey Pines South Course, San Diego, CA, #14, 4, 435
February 12-15, AT&T Pebble Beach National Pro-Am, Pebble Beach Golf Links,Pebble Beach, CA, #18, 5, 543
February 19-22, Northern Trust Open, Riviera Country Club, Pacific Palisades, CA, #10, 4, 315
April 16-19, Verizon Heritage, Harbour Town Golf Links, Hilton Head, SC, #18, 4, 452
May 14-17, Valero Texas Open, The Resort Course at La Cantera, San Antonio, TX, #16, 4, 380
May 28-31, Crowne Plaza Invitational, Colonial Country Club, Fort Worth, TX, #13, 3, 171
June 11-14, Stanford St. Jude Championship, TPC Southwind, Memphis, TN, #14, 3, 239
June 25-28, Travelers Championship, TPC River Highlands, Cromwell, CT, #15, 4, 296
July 2-5, AT&T National, Congressional Country Club, Bethesda, MD, #18, 4, 466
July 9-12, John Deere Classic, TPC Deere Run, Silvis, IL, #17, 5, 557
July 16-19, U.S. Bank Championship , Brown Deer Park Golf Course, Milwaukee, WI, #18, 5, 557
July 23-26, RBC Canadian Open, Glen Abbey Golf Club, Oakville, Ontario, Canada, #11, 4, 452
July 30-August 2, Buick Open, Warwick Hills Golf & Country Club, Grand Blanc, MI, #17, 3, 197
August 20-23, Wyndham Championship, Sedgefield Country Club, Greensboro, NC, #15, 5, 547
August 27-30, The Barclays, Liberty National Golf Club, Jersey City, NJ, #14 , 3, 149
Fall 2009, Viking Classic, Annandale Golf Club, Madison, MS, #18, 5, 532
Fall 2009, Turning Stone Resort Championship, Atunyote Golf Club, Verona, NY, #11, 3, 230
Fall 2009, Justin Timberlake Shriners Hospitals for Children Open, TPC Summerlin, Las Vegas, NV, #16, 5, 560
Fall 2009, Frys.com Open , Grayhawk Golf Club, Raptor, Scottsdale, AZ, #16, 3, 211
Fall 2009, Ginn sur Mer Classic, Ginn Hammock Beach Conservatory Course, Palm Coast, FL, #17, 3, 200
Fall 2009, Children’s Miracle Network Classic presented by Wal-Mart, Disney’s Magnolia Golf Course, Lake Buena Vista, FL, #17, 4, 485
For more information on the Kodak Challenge visit kodakchallenge.com and pgatour.com/kodakchallenge. Fans can also follow the Kodak Challenge at 1000words.kodak.com/kodakchallenge, twitter.com/kodakchallenge and facebook.com/kodakchallenge.
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About the PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
In 2008, the three Tours had a combined 108 events offering approximately $355 million in prize money. Tournaments were held in nine countries outside the U.S. and in 37 states. In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR’s website address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.
Editor’s note: B roll footage is available for download at www.kodak.com/go/challengebroll.
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