Ixia Enters Latin America - Names Regional Vice President and Distributor
ETAILOR Produtos de Informatica Will Distribute Ixia Solutions Targeted in Fast-Growing IP Networks
CALABASAS, Calif. - Ixia (NASDAQ: XXIA), a leading, global provider of IP performance test systems, today announced that it has taken major steps to enter the Latin American telecommunications market - appointing Carlos Arthur Barros as vice president, Latin America and signing a reputable, established Brazilian distributor. The distributor, ETAILOR, will enhance Ixia’s ability to meet the emerging needs of Brazilian service providers, enterprises and network equipment manufacturers who are building IP-based networks throughout the region. Ixia plans to add additional distributors as part of its Latin American initiative.
“The telecom market in Latin America is poised for tremendous growth,” said Barros. “We need strong relationships with local partners such as ETAILOR who can provide customers with the testing solutions best suited to their market, as well as foster the development of local IP-based testing. We look forward to working with ETAILOR to help bring Ixia’s industry-leading solutions to Brazil.”
Barros brings more than 20 years’ experience in Latin American telecommunications sales and marketing. Prior to joining Ixia, he served as general manager of the Latin America Region for Agilent Technologies. He also served in various sales and marketing capacities with Hewlett Packard. Barros, a native of Brazil, will be based in Miami.
Wireless communications - including IP backbone networks - are the strongest growth area in Latin America, according to Richard Webb, directing analyst, WiMAX, WiFi and Mobile Devices for industry analyst firm Infonetics. “In Latin America, users are just as likely to access broadband data services from mobile devices as they are from a PC at home.”
Barros notes that Brazil, Chile and Mexico have been the most active Latin American nations in promoting broadband fixed wireless services, with Brazil alone surpassing 130 million wireless subscribers in May 2008. “We are particularly interested in establishing good business relationships in Brazil, which is the world’s fourth largest mobile market,” he said.
“Latin America has been a slower-growing market than other regions, but it has great potential, and could leapfrog older technologies in favor of next-generation IP networks,” Infonetics’ Webb said. “For example, we project that the total number of mobile subscribers will reach over 500 million by 2011, a five-year compound annual growth rate (CAGR) of 198 percent. Mobile WiMAX equipment is expected to grow at a five-year CAGR of 268 percent, while IMS core equipment should show 220 percent CAGR by 2011. Mobile backhaul equipment should grow at a CAGR of 74 percent over the same period.”
Meanwhile, Brazilian distributor ETAILOR has established an impressive client base, Barros said. “With this firm as a distributor, we are in a great position to support the demand for IP-based services.”
“Ixia offers the industry’s best IP performance testing solutions,” said Murillo Fonseca, partner at ETAILOR. “One of Ixia’s most compelling competitive advantages is its ability to immediately provide service providers and network equipment manufacturers a strong return on investment and faster time to market.”
“By appointing Carlos Arthur Barros, we are signaling our commitment to meet the unique growth needs of the Latin American market,” said Alan Grahame, senior vice president of sales at Ixia.
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