Real Estate Investor Reveals Secrets on how to use the Internet as a tool for Marketing Real Estate
Peter Kolat, a renowned real estate marketing strategist has recently granted an exclusive interview to the online-based show, “Taking Minds to the Zenith” (TMTTZ). The interview, which covered over 60 minutes, is brimming with proven Internet marketing secrets that real estate professionals can use to market their businesses online and drive targeted traffic to their websites.
In this interview, Kolat outlines his tested strategies for marketing his business successfully on the Internet. The content-filled interview highlights generosity (the act of giving free information to clients) as one of the most potent elements of real estate marketing on the Internet. “You need to figure out exactly what your target market wants and then give it to them… They are hungry for information. They’re hungry for what they want,” Kolat pointed out. By helping others out, one can seamlessly build friendships and connections online. Another recommendation was to find the websites investors meet and discuss. One can join these communities and build trust over time while making good connections with people, before eventually making them interested in one’s available properties.
The interview provides sound advice for beginners, as well. After conducting keyword research, a newbie to marketing on the web should choose long tail keywords such as “real estate Internet marketing” instead of main keywords, like “real estate marketing”, which are too competitive. Keyword phrases that earn from a thousand to two thousand searches are ideal. Keyword strings that yield around a hundred thousand competing pages are preferable over those with a million results.
Competition is tough in the Internet, and for this, one can utilize websites such as Grader.com, Alexa.com, and Compete.com. These provide traffic details, rankings, and other competitive details of contending websites. To increase traffic, the interview reveals article marketing, video marketing, and web 2.0 social media marketing as all effective means of website promotion. A host of useful websites in these areas and what they can provide were discussed in the interview.
The real importance of a Squeeze page as well as the ways of forming Joint Ventures on the Internet were also disclosed. The interview likewise stated how Google AdWords, a popular paid list-building technique, is most efficient when targeted locally or specifically to a specific audience. “Focus on very targeted keywords… You don’t want to waste your money on somebody that’s not really interested in what you want,” urged Kolat to the viewers of the show.
All in all, the interview is a modern and useful guide for present-day real estate professionals looking to harness the Internet to their advantage. It provides tried-and-tested information that one can employ to make a flourishing career in real estate. This interview by TMTTZ entitled, “How to Market and Drive Traffic to your Real Estate Website”, is provided for free in different downloadable formats by Zenith Property Solutions. Zenith Property Solutions is a valuable online source for information on marketing, real estate, and business in general. The direct link to the interview is http://twurl.cc/7hu. For more content filled interviews with experts, kindly visit http://www.zenithpropertysolutions.com/blog.
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