AT&T Reports Largest Text Messaging Spike in Company History on Election Night
Text Messaging Volumes Jumped 44 Percent Following the 11 p.m. ET Announcement
Dallas, Texas, As media called the presidential race on Tuesday, Americans fired off text messages at a record pace. AT&T Inc. (NYSE:T) today reported that in the hour following the announcement, text messaging traffic across its network surged about 44 percent — the highest spike in company history.
Tuesday night’s jump in text messaging volume smashed previous spikes in text messaging reported by AT&T. For example, the peak transactions per second following Tuesday’s announcement was significantly higher than the peak transactions per second logged for the most recent New Year’s Eve, a day that consistently ranks among the busiest texting days for AT&T.
“The spike on Tuesday night rang true for us,” said Mark Collins, vice president of Voice and Data Services, AT&T Mobility & Consumer Markets. “Texting has become so valuable a communication tool that it is how people are sharing thoughts and information and connecting with each other in even the most important moments.”
Text messaging became the ubiquitous language of politics for young people this election cycle. Throughout the election, AT&T worked to advance public discourse through text messaging and mobile technology, teaming up with Rock the Vote to drive voter registration and turnout among young adults ages 18-29, in particular. For example, the two organizations launched a short code that let youth opt in to receive election information and reminders via text.
A recent Nielsen study reported that U.S. consumers now use their cell phones for text messaging more often than for talking. In third quarter 2008 earnings, AT&T reported that more than 64 billion text messages crossed its network. The company also recently launched a new line of quick messaging phones that are designed to make texting faster and easier. For more information on AT&T’s messaging plans and quick messaging phones, visit www.att.com/textmessaging.
The percentage increase in text messaging traffic for election night was calculated by comparing day-of peak messages per second with the average messages per second peak for the previous five days.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company list and No. 1 on America’s Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.