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Embarcadero to Lead Five Sessions at EclipseWorld 2008


SAN FRANCISCO – Oct. 23, 2008 – Four executives from Embarcadero Technologies will share their Eclipse expertise and techniques as presenters at the EclipseWorld 2008 conference, which takes place next week in Reston, Virginia.

Kenn Hussey, Ravi Kumar, Mike Rozlog and Scott Walz will lead five sessions and classes on a variety of topics important to application developers and database professionals. Their presentations will explore concepts such as Software Archeology, delve into architectures such as REST, and provide how-to guidance for database development, data modeling and applications factories in Java.

Embarcadero’s executives will lead the following sessions:

404 Classic Database Development Mistakes Made by Java Developers—and Five Ways to Overcome Them
Oct. 29, 3:15 – 4:30 p.m.
Scott Walz, senior director of product management, will outline the five most common database development mistakes made by Java developers and offer specific direction on how to overcome them.

501 How to Implement Application Factories in Java
Oct. 30, 8:45 – 10 a.m.
Ravi Kumar, principal architect, will utilize real-world examples to demonstrate how to build an end-to-end Web application with core compatibilities from a database table all the way to presentation.

506 Data Models for Java Applications
Oct. 30, 8:45 – 10 a.m.
Kenn Hussey, program manager, will review the various types of data models and explore how they are supported by projects at Eclipse.

603 I’ve Just Inherited 1,000,000 Lines of Java Code—NOW WHAT?
Oct. 30, 10:30 – 11:45 a.m.
Michael Rozlog, a JBuilder Evangelist and co-author of “Mastering JBuilder,” will to help developers understand the concepts behind Software Archeology, the tools used to support it, as well as have the knowledge to apply static and dynamic analysis to code and the ability to apply these techniques in the real world. This session has been selected as one of the nine hottest classes at EclipseWorld.

606 RESTful EMF
Oct. 30, 10:30 – 11:45 a.m.
Kenn Hussey, program manager, will provide an overview of Representational State Transfer (REST) and discuss how Java programs can be developed in accordance with the REST architecture style using the Eclipse Modeling Framework (EMF).

About Embarcadero Technologies
Embarcadero Technologies Inc. empowers application developers and database professionals with tools to design, build and run software applications in the environment they choose. A community of more than three million worldwide and 90 of the Fortune 100 rely on Embarcadero’s CodeGear™ and DatabaseGear™ product lines to increase productivity, openly collaborate and be free to innovate. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the globe. Embarcadero is online at




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