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Public Affairs Personality of the Year Lionel Zetter added to Augure Reputation Management event at The Dorchester


Augure, the emerging leader in corporate reputation management, has added Public Affairs Personality of the Year Lionel Zetter to its impressive line up of speakers for this month’s breakfast briefing at The Dorchester on Tuesday October 21st.
Lionel Zetter has been Associate Director of the Media Information Group, Company Secretary of PR+CI, Managing Director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, and Non-Executive Deputy Chairman of Dods Parliamentary Communications Ltd. He is a former Chairman of the Government Affair Asia Group, and former President of the Chartered Institute of Public Relations. He is a member of the NUJ, and a Fellow of the Royal Society of Arts.

In 2008 he was voted Personality of the Year by the readers of Public Affairs News.

Zetter is currently an independent consultant, a director of the Enterprise Forum, and Vice President of Public Affairs Asia.

Zetter will discuss how the current economic climate will impact regulation and disclosure for organisations. What is the best way to manage politicians and regulators and the people who influence them (columnists, bloggers, think tanks etc)? How can you manage this to help positively influence your reputation?

The Augure Reputation Management breakfast briefing will provide a practical insight into how organisations can manage their reputation in the current economic climate. Discussions on Online Reputation Management, the impact of CSR and a Practical Public Affairs guide will leave delegates with a step by step guide on surviving and thriving in today’s economy.
Conveniently scheduled to run from 08.15 to 10.40 on 21 October 2008, the briefing will be an intensive and enlightening introduction to the world of Reputation Management.
The session will consist of four discussions, called: Successful Communications Strategies - Managing Stakeholders Effectively, CSR (Corporate Social Responsibility) Reporting - Making Sense of Your CR Reporting Obligations, Online Reputation Management - Monitoring the Media and Reacting to the “Buzz”, and New Tools – Augure Reputation Management Solution demo.
Terence Lyons and Michael Jais are two of the people responsible for making Augure a world leader in corporate Reputation Management. Kristjan Mar Hauksson is the Founder and Director of Internet Marketing at Nordic eMarketing, and an in-demand speaker at SEO and online marketing conferences across Europe, Asia and America. Lionel Zetter is a Public Affairs specialist with extensive experience and colourful anecdotes relevant to every business.
The breakfast briefing will therefore offer a look at Reputation Management from many angles; but without over simplifying the issues. Furthermore, speakers in the discussions are among the foremost experts in the Reputation Management field.
Registration is free, but space is limited. For further information or to register, go to:


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