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Food Retailers Stock-Up on SAP® Solutions


LAS VEGAS - SAP AG (NYSE: SAP) today announced continued adoption of its SAP® for Retail solutions with significant customer endorsements. Over 124 SAP food retail customers, including Brookshire Grocery Company, have selected SAP for Retail solutions that help grocers meet the latest merchandise, supply chain and customer challenges. The announcement was made at the SAP Retail Leadership Forum, being held Oct. 6–8, 2008 in Las Vegas.

Recognizing that many food retailers today struggle with procurement of perishables and integrated direct-store delivery, SAP provides retailers complete visibility into their business operations and promotes easy collaboration among vendors. With the SAP for Retail solution portfolio, grocers can efficiently support the role of a central perishables buyer. In addition, the solutions enable management of supply relationships in mass through a direct-store delivery model.

Brookshire Reduces Costs and Streamlines Operations With SAP
Brookshire Grocery Company, a supermarket chain with 156 stores spread throughout Texas, Louisiana, Arkansas and Mississippi, had selected the SAP® Business Suite family of business applications to unify its disparate software systems, consolidate data management, enable better reporting and allow its employees to contribute to value-added activities.

“SAP has provided us with the necessary tools and functionality to meet our current business needs and yet at the same time provide the flexibility for growth,” said John D’Anna, vice president, Information Technology Planning and Strategy, Brookshire Grocery Company. “Our staff can now access real-time, up-to-date data for helping them make better decisions. The SAP for Retail solutions deliver significant business value by facilitating better definition of assortments, vendor selection, buying decision and store distribution. The solution portfolio is also helping Brookshire transition from a traditional, buyer-focused process to a management model that is focused on the individual customers at our particular stores.”

The SAP for Retail solution portfolio helps food retailers of all sizes manage the full range of grocery-related business processes. The solution portfolio provides a deeper understanding of consumer needs, so as to anticipate and fulfill their demands. The solutions help to optimize product assortment, and ensure outstanding service and fast checkout for customers. With the end-to-end solutions, food retailers gain built-in best practices, seamless integration and real-time visibility across the entire enterprise.

“The SAP for Retail solution portfolio demonstrates SAP’s commitment as a market leader to spearheading innovation in the space,” said Verlin Youd, senior vice president, Global Trading Industries, SAP. “We will continue to help clients maximize profitability and position themselves for future growth by offering solutions that streamline operations, increase operational flexibility and synchronize business processes.”

About SAP® for Retail
SAP is the leading provider of application solutions for the retail industry. SAP helps retailers of all sizes to understand, anticipate and inspire their customers, employees and shareholders by delivering results. The SAP® for Retail solution portfolio provides specific solutions for retail companies in the food, fashion and hardlines businesses. The solution portfolio consists of building blocks that cover the areas of merchandising (including demand management - price, promotion and markdown optimization); store operations (including a portfolio of POS solutions); supply chain, finance and human resources. SAP allows companies to implement solutions in a step-by-step approach, and provides an easy, cost-effective means to connect information across the business. (Additional information at

About SAP
SAP is the world’s leading provider of business software (*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With approximately 75,000 customers (includes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” (For more information, visit

(*) SAP defines business software as comprising enterprise resource planning and related applications.

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