North American Sports Network to Become ESPN America
New Brand to Kick Off on Super Bowl Sunday
ESPN today announced that North American Sports Network (NASN) will be re-branded ESPN America, starting Super Bowl Sunday, 1 February, 2009. The network will continue to bring the best of North American sports to fans across Europe and the Middle East.
ESPN America will continue NASN’s tradition of being the only network in Europe completely dedicated to North American sports. The channel broadcasts over 800 live and as-live sports events each year from Major League Baseball (MLB), National Hockey League (NHL), National Football League (NFL) and NCAA American Football and Basketball. ESPN America will also show the Super Bowl in a number of countries across Europe including Germany, France, the Netherlands and Poland. Additionally, the network provides high-quality signature ESPN original studio programmes, such as Pardon the Interruption, Around the Horn, The Sports Reporters, Baseball Tonight, College GameDay, NASCAR Now and more.
Since ESPN acquired NASN in 2007, the network has expanded to 14 million households across 43 countries, with an additional three million subscribers in the Middle East.
“The announcement of our first ESPN-branded live television channel in Europe is a momentous day for the company,” said Lynne Frank, Senior Vice President and Managing Director of ESPN in Europe, Middle East, and Africa. “ESPN America’s programming lineup is unparalleled in the region, and will serve fans of North American sports throughout Europe and the Middle East. Our business continues to grow. ESPN America will sit alongside ESPN Classic, and our digital properties, ESPN360.com, ESPNSoccernet, Cricinfo, ESPNScrum.com and Racing-live.com.”
Mike McKibbin, ESPN Group Marketing Director for Europe, the Middle East and Africa said, “ESPN America’s new brand identity will combine the heroics and drama of American sports. It celebrates the virtues required to excel at these sports, and identifies the athletes’ status as heroes in the eyes of the fan. The channel will consistently deliver unrivalled quality in broadcasting coverage, strengthened by ESPN’s innovation, creativity and position as the worldwide leader in sports. American sports are unique, and ESPN America is the definitive place to watch them.”
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