American Express Unveils New Bonus Scene Featuring Tina Fey and Martin Scorsese During the ’’Live from the Red Carpet: The 2008 Primetime Emmy Awards’’ Broadcast on E!
Bonus Scene is an Extended Cut of an Improvisational Dialogue Between Fey and Scorsese in an Airport Lounge
NEW YORK.- Following the buzz around the American Express “Airport Lounge” spot that debuted this summer, American Express released a never-before-seen “bonus cut” featuring comedian and actress Tina Fey and accomplished director Martin Scorsese during last night’s telecast of “Live From The Red Carpet: The 2008 Primetime Emmy Awards” on E!. Fey and Scorsese met for the first time on the set of the taping for the “Are you a Cardmember?®” brand campaign from American Express and their fantastic chemistry led to the creation of this feature. During the “airport lounge” encounter in the original spot, Fey found out that Scorsese was not offering her a script, but a timeshare in Boca! American Express kept the cameras rolling as the dialogue continued, capturing Fey’s clever humor and a side of Scorsese that the public doesn’t get to see.
“When two great talents get together with a great chemistry, magic happens, and in this case we captured it all on camera” said Deborah Curtis, Vice President of Advertising, American Express. “We are so pleased to be bringing the inspiration and spontaneity that happened on the set and behind-the-scenes, to the broad audience.”
In this feature, Scorsese offers Fey unsolicited travel advice encouraging her to invest in a timeshare in Boca Raton. The spot drives viewers to American Express Travel’s website: www.americanexpress.com/travel. While this special bonus scene is airing one time only on broadcast, the clip will be distributed and viewable online.
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.