Available To Sip And Savor: Budweiser American Ale


WEBWIRE – Tuesday, September 16, 2008

New Ale Offering From Budweiser Debuts Nationwide

ST. LOUIS -- Beer drinkers around the world have long appreciated Budweiser’s quality and heritage. Now fans of “The Great American Lager” are invited to discover the newest member of the Budweiser family – Budweiser American Ale.

Today Budweiser American Ale makes its nationwide debut on draught. On Sept. 29, it debuts in 12-ounce six-packs and 22-ounce singles at select on- and off-premise retail accounts.

Robust and well-rounded, Budweiser American Ale’s rich amber color and bright, hoppy finish is the ideal counterpart to Budweiser’s signature golden, crisp flavor. However, the quality and balance remain, making Budweiser American Ale – much like its well-known sibling – the perfect balance of malt and hop refreshment … in an ale.

“Budweiser American Ale has the full-bodied taste profile of the amber ale style, yet is remarkably smooth and balanced,” said Eric Beck, brewmaster for Budweiser American Ale. “It’s an ale that’s distinctly American in character, and the result is a beer both traditional lager and craft beer drinkers can enjoy.”

Budweiser American Ale is an all-malt, top-fermented ale that is dry hopped with Cascade hops from the Pacific Northwest. The beer is best served in a traditional ale glass to showcase the rich, amber color and channel the sweet malt and spicy hop aromas to the nose.

“Budweiser American Ale has been in development since early 2007, and we’re very pleased with this brew. In competitive blind taste tests of craft beer drinkers, Budweiser American Ale significantly outperformed other craft brands in terms of consumer preference,” said Tom Shipley, Budweiser brand director, Anheuser-Busch, Inc. “We believe Budweiser American Ale will only enhance the high regard and reputation Budweiser has earned over the past 130 years of brewing heritage.”

Budweiser American Ale is 5.3 percent alcohol by volume (ABV). It will be supported in the marketplace by a targeted media plan consisting of television, print, outdoor and Internet, along with exclusive sampling events and on-premise merchandising.



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