AP to provide Outsell research to members
Service is part of AP Innovation Toolkit
NEW YORK -- The Associated Press has announced that it is offering newspaper members free access to research and news about the digital transformation of the media from Outsell Inc., a leading research firm in the news and information industry.
The new information service will provide AP newspaper members with a series of quarterly major reports over the next year, including one that just went out, as well as a continuing stream of news and analysis from Outsell.
The company, based in California, tracks news and developments across a wide spectrum of the industry, from search engines and aggregators to news companies and vertical information providers. The research will help member newspapers in a range of relevant tasks, such as understanding online newspaper Web site traffic and online advertising trends. The service is available at no charge to all AP newspaper members.
“As we pull together as a Digital Cooperative, we felt it was important to share critical market research with our members,” said Jim Kennedy, vice president and director of strategic planning for AP. “Outsell has been providing solid data and analysis to AP since the digital shift began to accelerate a few years ago.”
“It’s a privilege to be providing AP members with analysis and recommendations that will help the industry drive innovation,” said Outsell co-founder Greg Chagaris, who worked with AP to develop the research program.
The Outsell service is part of a wider Innovation Toolkit that AP is rolling out to members to help them create new revenue opportunities and capitalize on the value of the AP Cooperative. Under the AP Member Choice initiative, AP is expanding coverage in key target areas that offer growth potential, providing flexible new licensing to allow members to create new products and services, and supplying the technological tools and platforms to help build them.
As a companion piece to the Outsell service, AP also has made available to members the in-depth study it did last year examining news consumption patterns of young adults around the world. The study gave rise to a proposed new model for news consumption to help news organizations better meet the needs of today’s media consumers.
Other products and services in the Member Choice toolkit include enhanced training on how to use the new AP Exchange browser for locally relevant applications, such as niche publications, and save searches that every newsroom should create. For more information on Member Choice and the Innovation Toolkit go to http://www.ap.org/choice. The New Model for News Consumption can be found at http://www.ap.org/newmodel.pdf. For more information about Outsell go to http://www.outsellinc.com/
The Member Choice initiative will be discussed this week at the Associated Press Managing Editors (APME) meeting in Las Vegas by John Lumpkin, AP vice president for print markets in the Americas. For more information on the APME meeting go to http://www.apme.com
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